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Webmaster level: All

Last year we relaunched an exciting feature in Webmaster Tools: Search Queries, an analysis tool that visualizes your site’s presence in our search results. It has two main parts: an interactive graph, and a table containing detailed data related to queries for which your site appears in our search results.

Two of the most important pieces of information in the table are ‘impressions’ and ‘clicks.’ ‘Impressions’ shows the number of times your pages were shown in the search results for a certain query, and ‘clicks’ is how many times users actually clicked on a result from your site.

Based on webmaster feedback, today we’re announcing a slight change in how these numbers are represented in Webmaster Tools, to simplify their interpretation. Instead of showing numbers rounded to two or three digits, the numbers will now be shown with one or two significant digits. For example, instead of Webmaster Tools showing you 246,000 impressions, it will now show 250,000 impressions, which is a nicer representation for a better, less confusing experience. We have not altered the way we calculate the numbers internally, but only changed how we round them in Webmaster Tools. Generally, a difference of less than 10% between the numbers you see now and those you saw prior to this change should not be considered significant.

Impressions before and after today’s Search Queries update

We hope that this update makes Search Queries easier to understand. If you want to learn more about this feature you can visit our Help Center. If you have feedback or suggestions for Search Queries, please let us know in the Webmaster Help Forum.

Posted by Pierre Far and Gary Illyes, Webmaster Trends Analyst team

Google Webmaster Central Blog

About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products! We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing. Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.