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Vertical Deals Continue to Spread

More vertical deals are being introduced, as vertical publishers with specific audiences seek to tie deals to existing content, and prove to have better conversion than watered down, one-size-fits-all approaches.

A few weeks ago, we wrote about Local Offer Network’s B2B efforts with Cardinal Health. Now, NimbleCommerce has been pushing on the vertical space, and announced today deals built around golf (GolfNow), kids (8moms by Kidville) and dining (Restaurant.com and Restoboom). GolfNow, for instance, will offer discount tee times and deals on golf-oriented travel, lessons and equipment.

The new offerings also anticipate building multi-merchant experiences, such as “stay and play” golf weekends with restaurant deals included. The additions make up for Nimble’s loss of OpenTable, which has dropped its deals offering.

“For vertical publishers, NimbleCommerce provides a number of advantages, including the ability to integrate deals tightly with content offerings,” notes a Nimble press release. “Publishers can offer the convenience of single sign-on, tie in to existing merchant portals and publisher content, and seamlessly deliver experiences and deals to mobile devices.”

Local Media Watch – BIA/Kelsey

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