Question by : What is Page CTR And CPC and Page RPM in google adsense?
I Want to know what these mean. I’ve had AdSense For 2 days And These Are My Stats:
Today so far
This month so far
Page Views: 124
Page CTR: 45.16%
Page RPM: £24.94
Estimated Earnings: £2.50
Also: Is This Normal?
Answer by Amir Hossain
Views- This is the number of page views, let’s say you had 124 page views.
Clicks- This is the number of Adsense clicks generated by the above page views, let’s say you had 56 clicks.
Page CTR. This is clicks as a percentage of views. In our example it’s 56/124= 45.16%
CPC. This is your average revenue per click. Let’s say its £0.06
Page RPM. This is your earnings per 1,000 page views. This is calculated by taking your estimated earnings (see below) and dividing by your number of page views and multiplying by 1,000. In this case it’s:
In other words every 1,000 page views has generated revenue for you of £24.94
Estimated Earnings- £2.50
Estimated Earnings are your total estimated earnings that you have generated for the period. You will see that it is equal to both:-
Page Views/1,000 x Page RPM = 124/1,000 x £24.94 = £3.092
Clicks x CPC = 56 x £0.06 = £3.36
So your earnings are a function of how many views you have, the percentage that click (CTR) and the cost per click (CPC). You might have worked out that RPM = ((CTR x CPC) x1,000). In our example (45.16% x £0.06) x 1,000 = £27.096
So the higher your CTR and CPC, the higher your RPM will be and the more you will earn.
In practical terms. Highly commercial websites that are geared to selling will typically have higher CTR’s and CPC’s than more worthy websites such as personal, political or philosophy based websites.
I guess the moral of the story is:- If you want to make money from a website, find a commercial subject that interests you.
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