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Yodle CEO Co-Authors ‘Local Online Advertising for Dummies’


I like the “For Dummies” series a lot — more than 1,700 different Dummies books have been published since 1991. But it never occurred to me that there could be a volume geared towards Local Online Advertising. It occurred to Yodle CEO Court Cunningham, who has now co-authored “Local Online Advertising for Dummies” with business consultant Stephanie Brown.

The book is a good reference for our industry. It is easy to understand, full of practical tips, and leaves no stone unturned. Every time I’d say “I bet they forgot that,” the next page would prove me wrong. I like also that the book is a straightforward guide, and plays no favorites.

I imagine Yodle will pass out a zillion of these to its small business clients. It isn’t a bad idea for any of us to  give to people who would like a practical guide to our industry. It isn’t, however, designed to be a book for industry insiders. Here’s the Amazon link.

View full post on BIA/Kelsey Local Media Watch

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Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products! We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing. Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.