Paid Search – Pay Per Click (PPC)
Do You Want Instant Sales Traffic?
Then you need to consider Pay Per Click advertising.
PPC web advertising is instant, targeted and can guarantee you the number 1 spot on search engines.
What is Pay Per Click (PPC)?
Pay Per Click or PPC is a form of advertising on the search engines which an advertiser designates the specific keywords for which its listings will appear in the search results. The advertiser pays a fee to the search engines each time the listing is clicked.
In other words, it is paying to be near or at the top of the search engine listings that people see when they do searches for phrases related to your business.
This image shows Google Adwords, Google’s version of Pay Per Click advertising
Although it is usualy described as “paying to be at the top of the search engines,” you do not actually pay for being on the search engines. Being at the top does not cost you anything. You only pay when someone clicks on your advert and is directed to your website. That is why it is called “pay per click.”
The most popular PPC services are Google Adwords, Yahoo! Search Marketing and Microsoft adCenter
Pay Per Click is a valuable asset to any Search Engine Marketing campaign, but why not combine it with search engine optimisation to get the maximum out of your internet marketing campaign.
If you are interested in either starting a Pay Per Click campaign or having someone manage your current PPC advertising then contact us today.
Videos To Help You Market Your Business Online
We have a number videos aimed to help small businesses with their online marketing. The videos cover SEO, Social Media Marketing, Website Design, Video Marketing, Reputation Marketing, Mobile Marketing and more; all designed to offer useful hints, tips and advice for small to medium business owners. These can be found on our online marketing videos for small businesses page.
Paul Birkett, SEO for Small Business, helping your business increase leads, sales and grow your business.