If you want your business to get more phone calls, leads and customers, the MOST important thing for you is to appear in Google Maps Local 3-Pack.
Even though you may be a local small to medium business (SME), people are still searching for your products and/or services online, whether that be from a desktop computer or a mobile device, your business website still needs to be optimised for Google Maps – Search Engine Optimisation or SEO for short.
What is the Google 3-Pack? This is where you see a group of three local businesses show up at the very top of Google search results or just below the paid ads section in Google Maps. This is also known as Google My Business.
According to seoClarity in 93% of searches on Google, Google Maps 3-Pack ranks in the #1 position.
If you are a local business, it is VITAL that you rank in the 3-Pack as it tells the searchers that you are the most relevant to their specific need. At a glance, it provides all the relevant information needed for that searcher to get in contact with you. It also tells them:
Being ranked in the top 3 of Google Maps is directly related to the buying decision and whether you are contacted or not. According to Research by Google 76% of people who search for a local business contact them within 24 hours, 28% of those leads either purchase a product from that business or hire their services. So, when your business is ranked in the top 3 of Google Maps 3-Pack, you have an extremely high change of getting more phone calls and sales of your services.
Yellow Pages is DEAD, long live online search engines! This means that your business needs local SEO to get found by your local customers when they are searching for your products or services. Local SEO services not only help get you found, but helps to grow your business in four crucial ways:
Google and other search engines, such as Bing, now understand that people are searching for specific products and services near them. This is why ALL businesses need local SEO. Over 50% of Google search queries have local intent. Why should this be important to your business? Quite simply, your potential customers are searching for your services or products within your service area and you could be found by them if you employ this. Improving your rankings and getting into the 3-Pack you will see more website traffic and more leads for your business. Which in turn could lead to more sales, and business growth. Who doesn’t want more customers, clients or patients?
So, actually what is local SEO? Local SEO (Search Engine Optimization) is about marketing your business online in your local area. Improve your company’s online presence, outrank your competition, increase website traffic and gain more qualified leads that are searching for a product or service near them, at the exact time they’re looking for them online.
A successful local SEO campaign will bring in more leads and sales from customers in and around neighbouring areas. If you are using Yellow Pages (or Yell.com), how is that working for you? Not getting the number of phone calls you want? Local Search Engine Optimisation can help bring in more calls and emails from your web site.
Hiring a SEO company or agency for local SEO services has benefits for your company:
If you answer “YES” to any of the following questions, then your business needs local SEO and should hire a local SEO agency.
Local SEO audit includes a NAP audit (Name, Address & Phone number) to line-up with Google My Business. Check off-site links & social media signals.
Analysis of your local competition. Match, improve and beat your competitors’ local SEO strategy and win more customers.
Optimise your website so it matches your local profile, services provided, include your NAP and reference local areas you service.
Essential local SEO strategy. Set-up & optimise your Google My Business (GMB) listing. GMB goes hand-in-hand with your website.
Build the number of citations across reputable directories. The more Google sees your NAP across the web, the more it trusts you.
Content is “KING” is any Local SEO strategy. Local authoritative content is created to target those areas in and around your location.
Create a local link building strategy to target the areas you wish to serve. Making you stand out from your competition.
Use a reputation management system to turn 4/5 star customer feedback into Google 4/5 reviews. Market that to your social media.
Every company and business is different. That is why our pricing and packages are designed specifically for you and your requirements. Not until we fully understand your needs can we give a price as this varies greatly from business to business. Some companies may only have a budget of £500 to £750 and only require a basic local SEO package, whilst others have a much larger budget of £10,000 that requires much more advanced services. Should a SEO agency provide you with a “standard fit” package, they probably won’t customise it to fit your individual needs and requirements.
We have a number videos aimed to help small businesses with their online marketing. The videos cover SEO, Social Media Marketing, Website Design, Video Marketing, Reputation Marketing, Mobile Marketing and more; all designed to offer useful hints, tips and advice for small to medium business owners. These can be found on our online marketing videos for small businesses page.
The online marketing arena is saturated with SEO and internet marketing companies and agencies, all promising you to rank you #1 in Google. You probably get emails from such companies every day. Even I do!
We ARE different!
Unlike many SEO and online marketing companies, we like to think we are different. There are some who take your money and do the work, and there are some who don’t even do the work, we like to get to know you and your business – we take the time to understand your business and discover what you do. We want to work with you, not separately from you, to help promote your business by providing a personal service.
Ultimately, we understand that all you are really interested in is the phone ringing, getting emails from potential customers, getting people through the door (if you are a brick and mortar business) and getting more customers, clients or patients. We are exactly the same – we’re running a business too. We understand the pressures businesses are under every day. And we understand that you don’t really want to know how local SEO works, you just want leads!
We help you get more customers, increase sales and grow your business
If you’re looking for a “local SEO company near me,” you’ve come to the right place. If you want more leads, phone calls and sales from local customers, clients or patients, let Blue Square Management help your customers find you.
To learn more about our local SEO services, fill out the contact form to arrange a call where we will discuss your needs and requirements, and to see whether we would be a good fit for each other. Alternatively, call Blue Square Management on +44(0)1689 602 248