Online Marketing Services

What are internet marketing services? Internet marketing services, also known as online marketing and digital marketing, are services that help to market your services and products online. These can include:

1. Web design
2. Website content e.g. blog posts and content marketing
3. SEO : Search Engine Optimisation – helping your website and web pages improve their search engine rankings.
4. Local SEO : Ideal for “local” businesses that provide local services or have a shop or store and sell products. Local SEO is very much to do with getting into the 3 pack of Google Maps.
5. Pay Per Click Advertising : Also referred to as PPC. This is a form of paid advertising where every time someone clicks on your ad, you are charged by the platform, such as Google Ads, Facebook.
6. Social Media Marketing : Using social media platforms, such as Facebook, Instagram, YouTube, TikTok, Twitter, LinkedIn, Pinterest, etc,  as a marketing tool. These platforms allow businesses to connect with their audience, allowing them to build brand awareness, increase sales, and drive traffic to their website.
7. Video Marketing : Using video to not only promote a business’s products or services, but to educate them on how you can help them. Video is great for telling stories and we all love stories! There are many types of video that can be used. From talking head to testimonial videos, animated explainer videos to brand videos, demo videos to social video.
8. Commercial Photography : Instead of using “stock” images, employ a photographer who will photograph you and your business. You can then use these images on your website, blog posts, social media, printed marketing material.

Every business is different, so will your digital marketing strategy.

Think of online marketing services as individual pieces of a puzzle. Each service will help to make the whole picture and strengthen your online presence.

What are the 5 key components of internet marketing? In no particular order, the top 5 most important elements of digital marketing are:

1. Lead development
2. Organic search – being found on the first page of the search engines, ideally at the top. Very few people look beyond page 1!
3. Mobile friendly – making sure your website is a responsive design (works on mobile devices)
4. Content marketing
5. Social media marketing

By combining all of the above 5 elements will make a strong digital marketing strategy.

What are the key benefits of Internet marketing? There are a number of important benefits to digital marketing, and these include:

• Help grow your sales by reaching more people. Help you get more customers, clients or patients. Probably one of the most important benefits for any business.
• By generating leads online you will have faster growth
• By generating leads online you will also achieve greater profits
• Reach your target audience by being in front of them when they are searching for a solution to their problem
• 24/7 marketing
• Being able to manage and market your reputation
• Build and establish trust with your customers

What exactly does an online marketer do? The role of a digital marketer is to get more leads for a business and/or build brand awareness. They achieve this by using a variety of internet marketing services, which include web design, content marketing, SEO, social media marketing, PPC marketing, video marketing etc.

What is another name of Internet marketing? Internet marketing is also known as online marketing and digital marketing. It is the promotion and advertising of businesses and brands via the internet through forms of digital communication. These can include, but are not limited to, social media marketing, search engine optimisation, and email marketing.

What are the 3 most important things in digital marketing? The three most important parts to any internet marketing strategy are:

1. Lead Generation,
2. Lead Capturing
3. and Lead Nurturing.

Is online marketing effective? Simply put, if it wasn’t, businesses and brands would not be spending money on it! It:

• Increases brand awareness
• Improves your online presence
• Helps your customers, clients or patients find you
• Allows you to drive quality traffic
• You competition are doing it!