Video case studies are a powerful tool in your marketing arsenal. 81% of people have been convinced to buy a product or service by watching a brand’s video. They use a customer’s view, just like a testimonial or review videos, to increase brand awareness and increase online lead generation, as well as showcasing your company’s successes in a very convincing and credible way.
Your video case study not only gives exposure to your best products or services, but it shows how it benefits your target audience….how it solved their problem. As mentioned above, it is a great idea to include a customer, client or patient as part of case study e.g. what their problems were and how their problems were solved by using your product or service.
Used as part of your marketing strategy, a great case study video will not only show your products and services in action, and how they are received by your customers, but can answer many of the frequently asked questions that people may have.
Adding it to the product or services page of your website will further help the viewer in their buying process. According to Google, almost 50% of web users look for a video before visiting a store, and Wyzowl says that 79% of consumers prefer watching video to reading about a product. As part of your marketing campaign, you should consider adding video SEO in order to make the case study video appear in Google’s and YouTube search results, boosting your brand presence.
Everyone loves a story, especially if you can relate emotionally to it. Therefore, your video case study must relate to your target audience in a very personal way. Show your products or services being used in the real world, with customer testimonials reinforcing the message how their problem was solved with your product or service.
If you are considering have a case video created for your business, contact Blue Square Management on +44(0)1689 602 248 or fill out the contact form opposite to find out how we can help you.