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Open Mon - Fri 09:00-17:00
Email [email protected] Call Now! +44(0)1689 602 248

Pinterest Marketing For Business

What is Pinterest?

Pinterest is a social media network that is a pinboard-style photo-sharing website that allows users to create, share and manage theme-based image and video collections such as interests, sport, fashion etc. Users can view other peoples pinboards for images and videos and ‘re-pin’ any image or video that they like to your own pinboards, similar to Facebook’s ‘like’ button. Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet, Pin It button, or just a URL .

Pinterest Marketing by Blue Square Management London Kent UK
Pinterest Marketing Services London Kent UK by Blue Square Management

Pinterest was launched in March 2010 as a closed beta and people could join by invitation only.

According to Hitwsie, in December 2011, Pinterest joined the top 10 largest social media platforms in the world, with over 11 million visitors per week. At the beginning of 2012, it drove more visitors to retail websites than Google+, LinkedIn and YouTube, while at the same time became the fastest growing site in history, with 11.7 million unique visitors, most of which are female.

Pinterest Trends & Statistics

The Following statistics show the numbers behind the success of Pinterest in the Social media world:

  • As of 2019 Pinterest has 175 million active monthly users (business.pinterest.com)
  • High-income and educated US households are twice as likely to use Pinterest as low-income and less educated US households (pewinternet.org)
  • 80 percent of Pinterest users are on mobile (business.pinterest.com)
  • 85 percent of women users use Pinterest to plan “life moments” (business.pinterest.com)
  • 98 percent of users go out and try the ideas they find on Pinterest (newsroom.pinterest.com)
  • 83% of people said they’d rather follow their favorite brand than their favorite celebrity on the platform  (business.pinterest.com)
  • 67% of Pinners reference Pinterest on their mobile devices while shopping in retail stores (business.pinterest.com)
Pinterest Marketing Agency London Kent UK by Blue Square Management

Why Your Business Should Use Pinterest

Pinteret Marketing Services for Business Blue Square Management
  • 90% of weekly users use Pinterest to make purchase decisions (business.pinterest.com)
  • 55 percent of Pinners are looking specifically for products (business.pinterest.com)
  • 97 percent of Pinterest searches are unbranded (business.pinterest.com)
  • 51 percent of women have been exposed to new brands on Pinterest (business.pinterest.com)
  • 78 percent of users say content from brands on Pinterest is useful (business.pinterest.com)
  • Pinterest drives 33 percent more traffic than Facebook, proportionately (business.pinterest.com)
  • Pinterest users spend 29 percent more while shopping than non-users  (business.pinterest.com)

Business Marketing With Pinterest

Social media marketing is ever evolving for businesses, even more so now with the introduction of Pinterest and it can be a challenge to keep up to date with all that is going on.

Using Pinterest to engage with your customers is somewhat different from other forms of social media marketing, such as Twitter and Facebook, as it is mainly image based. Being image based, it will especially suit businesses that sell products, either online or offline, however, any business can use Pinterest to increase its brand awareness and website traffic.

Pinterest for Business in London Kent UK by Blue Square Management
Pinterest for Business UK by Blue Square Management
  • Use High Quality Images. As Pinterest is a visually based social network, you need to use and create good quality images.
  • Add Good Images To Your Blog. Every article or post should contain a quality image that represents the article.
  • Infographics. Pinterest loves infographics. If you have any form of data, convert it into an infographic.
  • Ebook and Book Covers. If your company has produced an ebook or book pin the cover.
  • Create a Videos Gallery. Add videos that have been produced about your business or pin videos that are about your business that your customers may find interesting.

Check out Blue Square Management’s Pinterest page here

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Need Help Marketing Your Business With Pinterest?

If you are struggling to market your business with Pinterest, call Blue Square Management on 01689 602 248 today to discuss your needs or email us.

Videos To Help You Market Your Business Online

We have a number videos aimed to help small businesses with their online marketing. The videos cover SEO, Social Media Marketing, Website Design, Video Marketing, Reputation Marketing, Mobile Marketing and more; all designed to offer useful hints, tips and advice for small to medium business owners. These can be found on our online marketing videos for small businesses page.

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