YouTube is the world’s largest video platform and the second largest search engine, only beaten to the number 1 spot by Google … and Google owns YouTube!
We are passionate about video and think everyone should be using video and YouTube marketing to promote their passion and/or business. Use video to :
Video is one of, if not the most powerful marketing tool available to you today. According to a Wyzowl survey, 68% of people say they would prefer to learn about a new product or service by watching a short video. See more video marketing statistics below.
Blue Square Management is a full-service digital marketing agency that can help your business with their YouTube marketing strategies. From perfecting your ideal persona and target audience to establishing a content strategy, producing YouTube videos to optimization and video SEO, syndication on social media and other channels to analysing the watch time data, we do it all! Using YouTube promotion to build a following of people who love what you do.
YouTube, founded in February 2005, is a video-sharing website on which users can upload, share, and view videos.
YouTube is not just for uploading silly videos or embarrassing moments, it can also be used as a highly effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.
You can upload almost anything you want onto YouTube. At the same, you can also watch just about anything on YouTube. There are some great videos on YouTube that are not just interesting and entertaining, but educational at the same time.
Video Marketing is the process of using online videos to keep consumers engaged and prepared to purchase a product or service from you. This is accomplished by getting more eyes on your business and more traffic to your website through not only an engaging video, but a video that has been properly optimised.
Before the first word is ever written in the script and way before the very first frame of video is recorded, we will organise a YouTube marketing strategy with you. We need to understand your goal, your target audience, your viewers, and their behaviours. We set your YouTube goals with your viewers in mind. As part of the YouTube marketing strategy, we will:
We have team of professional content creators ready to push the record button! Producers, videographers, editors, voice over artists, actors, script writers and graphic designers. We can create:
We can even work with you if you want to create your own video content. We will provide technical guidance as well as content recommendations, in order that you produce the best video content possible.
Creating video content is just the beginning. There is no point in creating great content if no one, including your target audience, can find it and when they do find it, they do not want to watch it. YouTube is the world’s second largest search engine, only beaten to the number one spot by Google … and Google owns YouTube! With over 500 hours of video uploaded to YouTube every minute, getting to the top is not easy. This is where video SEO helps.
When your video has been uploaded, we need to syndicate it to your and other social media platforms in the form of posts and embeds. Once your viewers are watching your content, we then need to analyse and improve it. We provide complete YouTube management services that can include:
There is a great opportunity for businesses to use YouTube promotion and YouTube Ads to get in front of and engage with your potential customers, clients, or patients. There are many ways to make use of YouTube advertising, all of which comes down to what you want to achieve.
There are five different types of YouTube Ads that you can use to get your message across:
As PPC consultants we can help you manage your YouTube Ad campaigns. If required, we can create your video ads with our video production services. We will manage and optimise your campaigns, refine your target audience, plus much more.