YouTube For Business

What is YouTube?

YouTube For Business Marketing

YouTube, founded in February 2005, is a video-sharing website on which users can upload, share, and view videos.

YouTube is not just for uploading silly videos or embarrassing moments, it can also be used as a highly effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.

You can upload almost anything you want onto YouTube. At the same, you can also watch just about anything on YouTube. There are some great videos on YouTube that are not just interesting and entertaining, but educational at the same time.

YouTube Marketing For Business London UK

YouTube Marketing Services London Kent UK

Video Marketing With YouTube

Video Marketing is the process of using online videos to keep consumers engaged and prepped to purchase from you. This is accomplished by getting more eyes on your business and more traffic to your website through not only an engaging video, but a video that has been properly optimised.

Click the following link to view our Blue Square Management YouTube Channel.

Consumer Video Usage Stats:

Millennials’ mobile consumption has now eclipsed their live TV consumption (comScore, 2018)
Mobile video consumption rises by 100% every year. (Insivia)
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)

of a message is retained when watched in a video, compared to 10% when reading it in text. (Insivia)

YouTube is the World’s 2nd Largest Search Engine

YouTube is the second most popular website after Google. (Alexa)
Users view more than 1 billion hours of video each day on YouTube. (YouTube)
59% of executives say they would rather watch a video than read text. (Wordstream)
People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
92% of users watching video on mobile will share it with others. (Wordstream)
By 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)
A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)

Social Video Statistics

65% of people use YouTube to help them solve a problem. (Google)
86% of people say they often use YouTube to learn new things (Google)
Social media posts with video have 48% more views. (HubSpot)
Over 1.9 billion people use YouTube. That’s about one-third of the internet. (YouTube)
62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
Social video generates 1200% more shares than text and image content combined. (G2 Crowd)

of businesses prefer to use Facebook for their video marketing. (Buffer)

Video Marketing Statistics

Including a video on a landing page can increase conversion rates by 80% (Unbounce, 2018)
Video drives a 157% increase in organic traffic from SERPs
82% of B2C businesses report that video has become their most popular content marketing tactic (Content Marketing Institute)
73% of B2B marketers say that video positively impacts marketing ROI
Companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversion rates than those which don’t
96% of people say they’ve watched an explainer video to learn more about a product or service
79% of people say a brand’s video has convinced them to buy a piece of software or app
68% of people say they’d most prefer to learn about a new product or service by watching a short video

Need Help Marketing Your Business With YouTube?

If you are struggling to market your business with videos and YouTube, call Blue Square Management on 01689 602 248 or email us today to discuss your needs and learn more about YouTube for business

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