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Open Mon - Fri 09:00-17:00
Email [email protected] Call Now! +44(0)1689 602 248

Why You Need Reputation Marketing

Why Online Reputation Was Not Important Before

For years there has been 3 areas of online marketing:

  • Search Engine Marketing
  • Social Media Marketing
  • Reputation Management

Search Engine Marketing (SEM) was dominated by Google, Yahoo and Bing. In the last few years, Social Media Marketing has taken off in a big way with Facebook, Twitter, LinkedIn etc and is completely different to that of SEO.

Then you have Reputation Marketing, with companies like Yelp, Amazon and Ebay, whose main focus is not SEO or Social Media, but people who are looking for products and services based on reputation.

Online Reputation Management & Marketing London Kent
Why You Need Reputation Marketing

Today : What is Reputation Marketing

Reputation marketing is different to reputation management. Reputation marketing is about promoting and marketing your customers’, clients’ or patients’ positive reviews about your business, rather than minimizing the negative effect or bad reviews. This in turn can  help build up your businesses’ online reputation in the search results and catch the attention of potential customers when searching for the product or service you provide.

That has all changed! Today we have:

Search Engine Marketing
+
Social Media
+
Reputation Management
=REPUTATION MARKETING

all together with Google Maps/Google My Business, Bing Local and Yahoo Local, as well as the other local websites and directories. You now need to focus on reputation marketing because it has all blended together in every way that businesses market online.

Want To Develop a Good Reputation for Your Business?

It's really easy. Just click the following link to learn more about our online reputation management software

Why Online Reputation Marketing is Important

Everybody now knows that when anyone types a business name and their town/location, one of the first things that appears is their reputation, if they have one.  Not having one can be as bad as having a negative reputation!

Before anyone buys a product or service, they check the reputation/reviews of that product, service or business to make sure that it it’s worth it.

Q: How often do you look for reviews when you are searching for a product or service online? That restaurant, that new camera or hotel?

Which ever direction you take with regards to your online marketing, you have to create a strong reputation marketing strategy and execute it well. That is where an online reputation marketing company like Blue Square Management can help your business.

Why Online Reputation Management & Marketing is Important
Online Reviews For Business

According to BrightLocal.com’s 2018 Local Consumer Review Survey found that:

  • 86% of consumers read reviews for local businesses (including 95% of people aged 18-34)

That’s over 2 our of 3 people who go online, read business reviews before they do anything. The question I here you ask yourselves, is “are they really influenced by those reviews?”

Q: How do online customers reviews affect your opinion of a local business?

A: 91% of 18-34 year olds trust online reviews as much as personal recommendations

5 Star Reputation Management Tools

Request, track and respond to online reviews for a business reputation you care about

Reputation Marketing is Here

Make no mistake, reputation marketing is here and is going to be the dominant factor on whether some one picks up the phone and calls your business or not!

Why Reputation is So Vital To A Business

Do you trust online customer reviews as much as personal recommendations? Appreciation and value of online reviews is growing as more consumers trust online reviews as much as personal recommendations. According to a report by BrightLocal:

  • 91% of 18-34-year-olds trust online reviews as much as personal recommendations
  • More consumers require multiple reviews to trust reviews
  • Older consumers are more likely to be skeptical about online reviews
Trust Online Reviews as much as personal recommendations

Review Management FAQ: A Short Primer for Beginners

What's Online Review Management?What's Online Review Management?

You’ve probably noticed that many businesses have online reviews. These online reviews are like social proof that potential customers, clients or patients use to check whether a business is trustworthy or not.

Online review management is reputation maintenance.

It is a strategy for businesses and brands to make sure that potential customers, clients or patients have a true view of their business.

Online review management makes sure customers:

· Have access to positive and negative reviews from real customers
· Aren’t deceived by spammers, predators or vengeful customers
· Are able to gauge the overall sentiment surrounding your company

Online review management is a way to use feedback from your customers and not only improve your business but to make sure that your reviews are genuine and accurate.

Why is Online Review/Reputation Management Necessary?Why is Online Review/Reputation Management Necessary?

Research shows that 9 out of 10 consumers have said that they read online reviews about local (and regional) businesses before contacting any. According to a TripAdvisor survey, 97% of business owners say their online reputation is vital for their business. Online reviews of the validators that customers use to identify trustworthy businesses and brands.

Research from Brightlocal found that businesses risk losing customers due to their star rating. The following are the minimum a business must have before consumers will trust them:

· 9 percent of customers will trust a business if they only have 1 star
· 9 percent of customers will trust a business if they only have 2 star
· 35 percent of customers will trust a business if they only have 3 star
· 35 percent of customers will trust a business if they only have 4 star
· 12 percent of customers will trust a business if they only have 5 star

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Do You Want a 5 Star Reputation For Your Business?

After reading “Why You Need Reputation Marketing“, we hope you can see how important a 5 Star reputation is to your business. If you would like a 5 Star reputation, then call us today on 01689 602 248 to learn more, alternatively email us. You can learn more out our Reputation Marketing Services here.

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