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Open Mon - Fri 09:00-17:00
Email [email protected] Call Now! +44(0)1689 602 248

Facebook Marketing For Business

What is Facebook?

Facebook is a social media network that is causing ripples on the web. This website was created with the intention of helping people connect with family and friends. Starting out as a college network site, Facebook has come a long way. In fact, it is now at the top of the list when it comes to influential social media networks.

In 2004, Mark Zuckerberg founded Facebook, which was known as “the facebook” back then. The site was an instant hit on campus (Harvard) and slowly expanded to other colleges. With the rapid success, Zuckerberg included two other students to assist him with his new found business. Together, they churned out this nationwide networking website geared mostly towards college students.

Facebook for Business by Blue Square Management
Facebook For Business Marketing London Kent UK

However, today, Facebook is used by most people around the world. Facebook gives its users the ability to create profiles so that they can share information about themselves. This includes Fan Pages, which are mostly used by businesses who want to market their companies.

One of the most powerful features of Facebook is the ability for fans and friends to comment on profiles and Fan Pages. This feature has played a huge role in turning Facebook into the ultimate place for businesses to engage with their customers and prospects.

While consumers can easily get the information they need on products and services, businesses enjoy the cheap advertising and exposure.

Why Use Facebook in Marketing?

Facebook is the number one social networking site with a massive number of daily users. The website allows businesses to create Fan Pages and use banners to set up advertisements in order to market their businesses and interact with consumers.

Facebook Marketing Statistics

  • Thursdays and Fridays between 1 p.m. and 3 p.m. are considered by many to be the best times to post on Facebook (blog.hootsuite.com)
  • Facebook Pages posts average 2.6% organic reach (locowise.com)
  • Facebook Pages with smaller followings generally have higher reach and engagement rates (locowise.com)
  • Brands post an average of 8 times per day on Facebook (sproutsocial.com)
  • 57% of consumers say social media influences their shopping, led by Facebook at 44% (marketingdive.com)

Facebook Mobile Usage Statistics

  • In Facebook News Feed, people consume a given piece of content faster on mobile than on desktop (Facebook.com)
  • In 2018, Facebook News Feed, people consume a given piece of content faster on mobile than on desktop (adweek.com)
  • 19% of time spent on mobile devices occurs on Facebook (tumblr.com)
  • 47% of Facebook users exclusively access the platform through mobile (venturebeat.com)
Facebook on Mobile Phone for Business Marketing
Facebook Business Marketing London Kent UK

Facebook Video Statistics

  • Facebook gets over 8 billion average daily video views (techcrunch.com)
  • 85% of Facebook users watch videos with the sound off (digiday.com)
  • People are 1.5 times more likely to watch video daily on a smartphone than on desktop (Facebook.com)
  • 47% of the value of Facebook video ads happens in the first three seconds (Facebook.com)
  • One in five Facebook videos is now a live broadcast  (Facebook.com)
  • By 2020, over 75% of the world’s mobile data traffic will be video (cisco.com)
  • Videos earn the highest engagement rate, despite making up only 3% of content (adweek.com)

Business Marketing through Facebook

Facebook Marketing Company Blue Square Management of Kent

Looking at the statistics above, you can see why both large and small businesses are turning to Facebook as an effective and affordable advertising method. Facebook users have started using this network to check out local businesses and what they have to offer. A user will browse through local restaurants, salons, florists, fashion shops, etc. and you want to be among the results they find.

Most of the people who use Facebook are quite active offline. This means that they are potential customers who will buy anything they think is cool once they see it on Facebook – especially from a “local” business. Therefore, if you run a local business, it is important for you to be active on Facebook now that you know the numbers involved.

Fan pages are easy to create and will not cost you a penny if you do it yourself. However, to really get the best Fan page that will fully engage your audience, it may be best to hire a professional who has extensive knowledge about Facebook marketing.

While creating a Fan page is the first step, the hard part is connecting with customers. You will need consistency and the ability to dedicate some time to build a loyal following of fans. You will need to communicate often in order to keep their attention and increase your sales.

Once you create a Facebook Fan page, you will need to let people know that you have it. One easy and quick way to do it is to put a Facebook icon on your website that is linked to your Fan Page. Another way is to include a Facebook logo in your print advertisements and any other marketing methods you use.

Promote Business with Facebook Marketing

There are very successful companies using Facebook to increase sales and build a following. While your business will not be an instant hit with millions of fans overnight, you can eventually build a strong foundation and Facebook presence that will pay off.

If you really want to build a relationship with your customers through interaction and communication, Facebook is the way to go. Start by creating a Fan page and load it up with valuable, relevant information that your target audience will enjoy.

Check out our SEO Consultant London Facebook Business Page, to get an idea of how to use Facebook for your business.

Need Help with Your Facebook Marketing?

Are you struggling with your Facebook marketing or just don’t have the time? Contact Blue Square Management today to learn how we can help you promote your business with Facebook. Fill out the contact form or call us on 01689 602 248 today.

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Videos To Help You Market Your Business Online

We have a number videos aimed to help small businesses with their online marketing. The videos cover SEO, Social Media Marketing, Website Design, Video Marketing, Reputation Marketing, Mobile Marketing and more; all designed to offer useful hints, tips and advice for small to medium business owners. These can be found on our online marketing videos for small businesses page.

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