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Open Mon - Fri 09:00-17:00
Email [email protected] Call Now! +44(0)1689 602 248

Search Engine Marketing Services

Search Engine Marketing (SEM)

Internet Marketing can Help You Dominate Your Market

Internet Marketing, also known as Search Engine Marketing (SEM for short), Search Marketing, web marketing, online marketing, e-Marketing or even Competitive Webmastering are all terms that describe the marketing of products or services over the internet.

Search Engine Marketing uses both Search Engine Optimisation also known as SEO, Natural Search or Organic Search and Pay Per Click(PPC) advertising to  increase the visibility of your business and website. With more and more people using the internet to search for products or services, you as a business owner should be using your website as a marketing tool to increase not only your brand awareness and online visibility but your sales as well.

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    Search Engine Marketing SEM

    Search Engine Marketing,  if done well,  can have a fantastic return on investment, and has marvelous possibilities for:

    •  Lead generation
    •  Increased sales
    •  Superior brand awareness and
    •  Better corporate visibility

    SEM is all about using the Internet search engines (Google, Bing, Yahoo!, ) and Directories to deliver targeted traffic to your website. By targeted traffic, we are really talking about driving prospective customers to your website.

    Do You Want More Customers & Sales?

    If growing your business is important to you, call us NOW!

    SEO: Search Engine Optimisation

    To get the best out of any Search Engine Optimization (SEO) your website really needs to be designed in such a way that allows it to rank high in the search engines for the keywords that your customers type in when they are looking for the types of products or services that you sell.

    SEO is also known as Organic or Natural SEO and is described as Non-paid Search. This is because once your website had been optimized you don’t pay for it to be ranked in the search engines. If optimized well, your site will rank high in the search engines and you will receive free leads to your business. You will, however, have to continue to update your website in order for it to rank well. The main disadvantage is that it does take time to get your website ranked on the top pages but the search engines do not charge you for this privilege.

    SEO is all about gaining targeted visitors.

    SEO Agency Blue Square Management London Kent UK
    PPC Agency Blue Square Management London Kent UK

    PPC: Pay Per Click Advertising

    Pay Per Click advertising (PPC) or Paid Search can be best described as paying to get to the top, or near the top of the search engines. Unlike SEO, Pay Per Click advertising is a quick and effective way of getting your website on the top pages of the search engines. The nice thing about PPC search engine advertising is that it is perfect for virtually any business.

    PPC is an instant way of reaching your target audience on the internet, unlike free search, which can take a time to rank in the search engines. You select the keywords that you want to target and that you think your customers will type into the search engines. Your ad is then displayed when those particular keywords are searched for. Being in the search engines does not cost anything. You only pay when some one clicks on your ad and goes to your website. Hence the phrase “pay per click“.

    To discover and learn more about SEM, click here.

    Is growing your business something that would interest you?

    Contact us today and find out how our Search Engine Marketing expertise can help you grow your business!

    Blue Square Management provide the following internet marketing services:

    • Website Design
    • SEO (Search Engine Optimisation)
    • Online Reputation Management & Marketing
    • Video Production Services
    • Online Video Markeing
    • Social Media Marketing
    • SEM (Search Engine Markeing)

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