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Internet Marketing, also known as Search Engine Marketing (SEM for short), Search Marketing, web marketing, online marketing, e-Marketing or even Competitive Webmastering are all terms that describe the marketing of products or services over the internet.
Search Engine Marketing uses both Search Engine Optimisation also known as SEO, Natural Search or Organic Search and Pay Per Click(PPC) advertising to increase the visibility of your business and website. With more and more people using the internet to search for products or services, you as a business owner should be using your website as a marketing tool to increase not only your brand awareness and online visibility but your sales as well.
Search Engine Marketing, if done well, can have a fantastic return on investment, and has marvelous possibilities for:
• Lead generation
• Increased sales
• Superior brand awareness and
• Better corporate visibility
SEM is all about using the Internet search engines (Google, Bing, Yahoo!, ) and Directories to deliver targeted traffic to your website. By targeted traffic, we are really talking about driving prospective customers to your website.
To get the best out of any Search Engine Optimization (SEO) your website really needs to be designed in such a way that allows it to rank high in the search engines for the keywords that your customers type in when they are looking for the types of products or services that you sell.
SEO is also known as Organic or Natural SEO and is described as Non-paid Search. This is because once your website had been optimized you don’t pay for it to be ranked in the search engines. If optimized well, your site will rank high in the search engines and you will receive free leads to your business. You will, however, have to continue to update your website in order for it to rank well. The main disadvantage is that it does take time to get your website ranked on the top pages but the search engines do not charge you for this privilege.
SEO is all about gaining targeted visitors.
Pay Per Click advertising (PPC) or Paid Search can be best described as paying to get to the top, or near the top of the search engines. Unlike SEO, Pay Per Click advertising is a quick and effective way of getting your website on the top pages of the search engines. The nice thing about PPC search engine advertising is that it is perfect for virtually any business.
PPC is an instant way of reaching your target audience on the internet, unlike free search, which can take a time to rank in the search engines. You select the keywords that you want to target and that you think your customers will type into the search engines. Your ad is then displayed when those particular keywords are searched for. Being in the search engines does not cost anything. You only pay when some one clicks on your ad and goes to your website. Hence the phrase “pay per click“.
To discover and learn more about SEM, click here.
Contact us today and find out how our Search Engine Marketing expertise can help you grow your business!