Social Media Marketing

Social Media Marketing For Business

A fundamental shift is happening when it comes to people finding your business and more importantly, how those people communicate using the internet. Social Media is part of that, and so should you and your business.

With over 800 million users (the size of a small country!) on Facebook, 200 million on Twitter and other Social Media networks growing in size, the potential for finding new customers and clients through Social Media is ever growing.

Does your business need help with your social media marketing? Contact us now!

Social Media Marketing for Business Statistics Blue Square Management

Social Media Statistics

As a reference, as of January 2019, the world has a population of 7.7 billion (and growing…)

The internet has 4.2 billion users (Internet World Stats)
There are 3.397 billion active social media users (Global Web Index)
On average, people have 5.54 social media accounts (Global Web Index)
The average daily time spent on social is 116 minutes a day (Entrepreneur.com)
91% of retail brands use 2 or more social media channels (Adweek.com)
81% of all small and medium businesses use some kind of social platform (Mashable.com)
Internet users have an average of 7.6 social media accounts (Global Web Index)

Social Media Business Stats

Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter (Business2community.com)
53% of people recommend companies and products on Twitter (smallbusiness.Yahoo.com)
People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger (Socialmediatoday.com)
96% of the people that discuss brands online do not follow those brands’ owned profiles (Brandwatch.com)
90% of social media users try to reach out to brands or retailers (v12data.com)
Google is shutting down (April 2019) Google+. The main reason behind this is the security breach, and the low engagement rates – 90% of visits lasted < 5 seconds (searchenginejournal.com)

Social Media Marketing Company London Bromley Kent UK

Facebook Marketing for Business Statistics Blue Square Management

Facebook Marketing Statistics for Businesses

Facebook is the most popular search query worldwide (Mondovo.com)
Facebook adds 500,000 new users every day; 6 new profiles every second (Socialmediatoday.com)
Facebook users spend an average of 35 minutes of the day on the platform (Socialmediatoday.com)
There are 70 million active business pages on Facebook (Locowise.com)
100 million hours of video is watched by Facebook users alone each day (Techcrunch.com)
85% of the Facebook video is watched without sound (Digiday.com)

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Twitter Marketing Statistics for Businesses

500 million people visit Twitter each month without logging in (Blog.Twitter.com)
As of quarter 3 of 2018, Twitter has 326 million monthly active users (Hindustantimes.com)
75% of B2B businesses market on Twitter (Statista.com)
85% of SMB Twitter users say providing customer service there is important (Statista.com)
80% of Twitter users are affluent millennials (Business.Twitter.com)
77% of Twitter users feel more positive about a brand when their Tweet has been replied to (Blog.Twitter.com)

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Twitter Marketing for Business Statistics Blue Square Management

LinkedIn Marketing for Business Statistics Blue Square Management

LinkedIn Marketing Stats For Business

LinkedIn has 590 million members (News.Linkedin.com)
Brazil, UK, and Canada have the highest number of LinkedIn users after the United States of America (Statista.com)
45% of LinkedIn users are in upper management (Forbes.com)
More than 1 million members have published content on LinkedIn (Blog.Linkedin.com)
The average CEO has 930 LinkedIn connections (Linkedin.com)
46% of social media traffic to your website is coming from LinkedIn (Business.Linkedin.com)
Posts with images get twice as many comments (Business.Linkedin.com)
Video posts are 5 times more likely to get comments (Business.Linkedin.com)
91% of executives rate LinkedIn as their first choice for professionally relevant content (Business.Linkedin.com)

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YouTube Marketing Statistics for Businesses

YouTube has 1.9 billion users (Gadgets.ndtv.com)
300 hours of video are uploaded to Youtube every minute (Statisticbrain.com)
YouTube is the 2nd most-visited website in existence, according to Alexa
In 2018 70% of millennial YouTube users watched a video to learn how to do something new (Thinkwithgoogle.com)
70% of YouTube views come from mobile devices (YouTube.com)
People have watched 50,000 years of product review videos (Thinkwithgoogle.com)
Since 2016, twice as many small- and medium-sized businesses are advertising on YouTube (YouTube.com)

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YouTube Marketing for Business Statistics Blue Square Management

Instagram Marketing for Business Statistics Blue Square Management

Instagram Marketing Stats For Business

Instagram has 1 billion users (Techcrunch.com)
80% of Instagram users follow a business on Instagram (Business.Instagram.com)
Over 95 million photos are uploaded each day (Wired.co.uk)
60% of users discover products on Instagram (Hootsuite.com)
75% of users take action (Hootsuite.com)
50% of businesses on Instagram have produced a Story (Smallbiztrends.com)
50% of Instagrammers follow brands, making them the social networkers who are most likely to do so (globalwebindex.com)

Pinterest Marketing Statistics for Businesses

Pinterest has over 250 million users (Business.Pinterest.com)
The best time to Pin is Saturday from 8pm-11pm (Quicksprout.com)
85% of women users use Pinterest to plan “life moments” (Business.Pinterest.com)
59% of millennials have discovered products on Pinterest (kleinerperkins.com)
90% of weekly users use Pinterest to make purchase decisions (Business.Pinterest.com)
55% of Pinners are looking specifically for products (Business.Pinterest.com)
97% of Pinterest searches are unbranded (Business.Pinterest.com)
78% of users say content from brands on Pinterest is useful (Business.Pinterest.com)
Pinterest drives 33% more traffic than Facebook, proportionately (Business.Pinterest.com)

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Pinterest Marketing for Business Statistics Blue Square Management

The New SEO

SEO (Search Engine Optimisation) has changed forever and will continue to evolve. No longer is optimising your website and getting some back links enough! Social signals are the new back links. So it is has become even more important for businesses to use Social Media.

However, posting on Facebook or Twitter that you are drinking a cup of Earl Grey tea is not the way to go. You need to engage with your audience, offer hints, tips and advice about your market. Make them aware of interesting news related articles from other sources. Ask them questions and answer any questions they have.
These are also great topics that can be used on your business blog. You do have a business blog, don’t you?

Social Media Platforms For Business

Need Help With Your Social Media Marketing

If you and your business needs help in setting up your Social Media Marketing then call Blue Square Management today on 01689 602 248 or email us.

Blue Square Management provide the following online marketing services:

Website Design
SEO (Search Engine Optimisation)
Online Reputation Management & Marketing
Video Production Services
Online Video Marketing
Social Media Marketing
SEM (Search Engine Markeing)

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