Why Reputation Was Not Important Before
For years there has been 3 areas:
- Search Engine Marketing
- Social Media Marketing
- Reputation Management
Search Engine Marketing (SEM) was dominated by Google, Yahoo and Bing. In the last few years, Social Media Marketing has taken off in a big way with Facebook, Twitter, LinkedIn etc and is completely different to that of SEO.
Then you have Reputation Marketing, with companies like Yelp, Amazon and Ebay, whose main focus is not SEO or Social Media, but people who are looking for products and services based on reputation.
Today : What is Reputation Marketing
That has all changed! Today we have:
Search Engine Marketing + Social Media + Reputation Management =REPUTATION MARKETING
all together with Google+, Bing Local and Yahoo Local, as well as the other local websites. You now need to focus on reputation marketing because it has all blended together in every way that businesses market online.
Why Online Reputation Marketing is Important
Everybody now knows that when anyone types a business name and their town/location, one of the first things that appears is their reputation. If they have one and not having one can be as bad as a negative reputation!
Before anyone buys a product or service, they check the reputation/reviews of that product, service or business to make sure that it has a good one.
Q: How often do you look for reviews when you are searching for a product or service online? That restaurant, that new camera or hotel?
Which ever direction take with regards to your online marketing, you have to create a strong reputation marketing strategy and execute it well.
From the above graphic, you can clearing see that Demand Force and BrighLocal.com found that:
- over 67% of people read online reviews for local businesses
That’s over 2 our of 3 people who go online, read business reviews before they do anything. The question I here you ask yourselves, is “are they really influenced by those reviews?”
Q: How do online customers reviews affect your opinion of a local business?
A: 58% of people said that positive reviews make them trust a local business more.
Reputation Marketing is Here
Make no mistake, reputation marketing is here and is going to be the dominate factor on whether some one picks up the phone and calls your business or not!
Why Reputation is So Vital To A Business
Do you trust online customer reviews as much as personal recommendations?
Appreciation and value of online reviews is growing as more consumers trust online reviews as much as personal recommendations. According to a report by Myles Anderson:
- 72% of consumers trust online reviews as much as personal recommendations
How To Maintain a Good Reputation in Business
It’s really easy. Just click the following link to learn more about our online reputation management software
Do You Want a 5 Star Reputation For Your Business?
After reading “Why You Need Reputation Marketing“, we hope you can see how important a 5 Star reputation is to your business. If you would like a 5 Star reputation, than call us today on 01689 602 248 to learn more, alternatively email us.
Reputation Marketing Services
Blue Square Management
9 Grange Rd
Tel: 01689 602 248
Email: [email protected]