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Welcome to episode 21 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about 5 social media marketing tips on how to use social media effectively in 10 minutes a day!
There are many benefits for businesses who use social media marketing. By using platforms, such as Twitter. LinkedIn and Facebook, to build a communications channel between you and your customers, clients or patients. Social media allows not only you to interact with your network but for your network to interact with your business by expressing their opinions and views.
This interaction is a great marketing tool to build insights into your consumers. By what people comment can reveal what they think of your business. Do they like the content that you are posting? Are they sharing positive or negative experiences? All very powerful insights.
By utilising social media marketing, businesses can get into the minds of their customers, clients or patients. Yet, there can be a price to pay. By creating content and posts and replying to comments means that your have to monitor your social media channels, which can eat time like no tomorrow!
But there is a solution. By following a few simple tips you do not have to spend all day monitoring your social media presence. Listen to the following podcast and discover 5 social media marketing tips on how to use it effectively in just 10 minutes a day!
Here are a few some statistics about social media:
Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and in today’s podcast I’m going to be talking about social media marketing tips and how to monitor your social media presence in just 10 minutes a day.
INTRO
Businesses actively using social media marketing stand to gain many benefits. Platforms such Twitter, Facebook and LinkedIn create a communication channel to and from your business where people can connect on a non-business level. Through social media your network can interact with you, express their views and opinions, and ultimately connect with your business at a time that is convenient for them.
But it goes both ways. Not only do consumers have a comfortable social channel to connect with a business, but businesses can also gain an excellent insight into their consumers. Comments made on your business’ posts can reveal how people view your business. Do they like the content you share? Are they sharing positive experiences or venting their frustrations? They may even share suggestions on what they wish your business offered, an extremely powerful insight!
Ultimately, social media marketing can help a business understand if they are creating raving fans or frustrated customers, clients or patients, on a ‘real time’ basis. Knowing this, a business gains direct insight into the minds of their followers and their online reputation.
The potential benefits of actively using social media are outstanding. But comes at a price. Actively using social media means consistently adding content, responding to comments and posts, and listening to what your followers are saying. The only way to accomplish this is through monitoring your social media channels which takes time.
But just by following a few simple tips and guidelines, monitoring your social media presence does not have to consume all of your time. Here are five simple steps you can take to effectively monitor your business’ social media presence in only 10 minutes a day.
Social media has a tendency to draw you in for extended amounts of time. You may have planned to only check a couple of things on Facebook and log off. Next thing you know it is 30 minutes later and you are still scrolling away.
Choose a certain part of the day. We recommend the morning, but it is more important to pick a time that works for you and stick to it. When that time comes, stop whatever you are doing and go through the steps I’m about to mention. You only have 10 minutes to complete them.
This step is a precursor to the actual activities, but it is every bit as important. Your schedule is the backbone of your social media monitoring success.
Log in to Twitter and check chatter about your company as well as competitors. Retweet or favorite positive and insightful tweets. Comment on any tweets that require it. Twitter keeps everything to 280 characters or less so time management is almost built in to Twitter. You can also save streams in Twitter or use a tool like TweetDeck to increase efficiency.
Log in to Facebook and scan through the comments. ‘Like’ positive and insightful comments. Check your private messages and make note of any that need to be responded to. If a private message requires a detailed response, schedule that for another time of the day. Remember this is social media monitoring time. Responses may require research, additional details and, most importantly, more time. Save it for later.
Also check your Facebook Insights page to get a general idea of your business page’s activity. Do not go in depth here. Look for trends such as new ‘Likes’ and post reach.
Google Alerts can send you a notification if your business name gets published online. It most commonly shows blog posts or comments where your business is mentioned or a link to your business is posted. Google alerts will also show posts on Quora as well as website pages where your business is mentioned.
It is important to remember to scan Google alerts. Do not read entire articles. Take note of how your business is mentioned, who is mentioning it, and if any action should be taken on your part. Again, if detailed responses are required make note of it. You can respond with thought and detail later. Stick to monitoring.
There are two areas to scan in LinkedIn. First, check your company page and look for new comments. Next, scan your group digest. As you do this, if you can make a very quick comment do so. Make sure it is quick and do it when it is industry related and showcases your business expertise.
Social media is powerful, but effectively managing it can be daunting. Use these five social media marketing tips and be conscience of your social media monitoring. Do not get stuck in Twitter or lost on Facebook. Use them as marketing tools to grow your business, and not as ways to kill time. The result is a more effective, visible business that better understands its customers, clients or patients.
I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.
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