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Not only is YouTube the largest video sharing platform in the world, it is also the second largest search engine. We have compiled an A-Z glossary of YouTube terms. terminology and jargon that you may come across and not necessarily know their meaning.
A-roll: The main footage in a video production, typically consisting of the primary action or dialogue.
AMA (Ask Me Anything): A type of Q&A session on YouTube where creators answer questions from their audience.
APV (Average Percentage Viewed): A metric that measures the average percentage of a video that is viewed by its audience.
AVD (Average View Duration): A metric that measures the average amount of time that a video is viewed by its audience.
B-roll: Additional footage that is used to supplement the main footage in a video production.
BLOG (Video Blog): A type of online video content that is typically in the form of a diary or journal, documenting the creator’s thoughts, experiences, and daily activities.
CC (Closed Captions): Subtitles that are added to a video to make it accessible to viewers who are deaf or hard of hearing.
CPM (Cost per thousand views): A metric that measures the cost of advertising on YouTube, based on the number of views an ad receives.
CTA (Call to Action): A message or button that encourages viewers to take a specific action, such as subscribing to a channel or visiting a website.
CTR (Click-Through Rate): A metric that measures the percentage of viewers who click on a link or button in a video or ad.
Creative Commons: A set of copyright licenses that allow creators to share their work with others while retaining some rights.
Creator Studio: A tool on YouTube that allows creators to manage their channels and videos, including editing, monetizing, and analysing their content.
DITL (Day in the Life): A type of video content that documents a day in the life of a YouTuber or vlogger.
DSLR (Digital Single Lens Reflex): A type of digital camera that uses a mirror system to direct light through the lens and onto the image sensor, typically used by professional photographers and videographers.
EAT (Expertise, Authority, Trustworthiness): A set of guidelines for creating high-quality content on YouTube that establishes the creator as an expert in their field and establishes trust with the audience.
EDSA (Every Day Shooting and Adventure): A type of video content that documents the daily adventures and activities of a YouTuber or vlogger.
FOMO (Fear Of Missing Out): A feeling of anxiety that can be caused by not being included in or aware of something, often used to describe the feeling of not wanting to miss out on new content from a favorite creator.
GRWM (Get Ready With Me): A type of video content in which a creator films themselves getting ready for an event or special occasion.
HDR (High Dynamic Range): A method of capturing or displaying more detail in the highlights, midtones, and shadows of a photograph or video.
IRL (In Real Life): A term used to distinguish online activities from offline activities, often used to describe a creator’s offline persona or personal life.
LCR (Like, Comment, and Subscribe): A phrase used to encourage viewers to interact with a creator’s content by liking, commenting on, and subscribing to their channel.
NAS (Network Attached Storage): A type of data storage that allows multiple users to access and share files over a network.
OOTD (Outfit Of The Day): A type of video content in which a creator shows and discusses their outfit for the day.
RPM (Revenue Per Mille): A metric that measures the revenue generated by a video or channel, based on the number of views or impressions it receives.
SEO (Search Engine Optimization): The process of optimizing a website or video to increase its visibility and ranking in search engine results.
USP (Unique Selling Proposition): A statement that explains what makes a business, product, or service unique and valuable to its audience.
UVR (Unique Video Views): A metric that measures the number of unique viewers who have watched a video.
VLOG (Video Log): A type of online video content that is typically in the form of a diary or journal, documenting the creator’s thoughts, experiences, and daily activities.
VOD (Video On Demand): A type of video content that is available for viewers to watch at any time, rather than being broadcast live.
VPH (Views Per Hour): A metric that measures the number of views a video receives in a certain period of time.
VTR (Video Tape Recorder): A device used to record video on magnetic tape.
WT (Watch Time): A metric that measures the total amount of time that a video has been watched by its audience.
YMYL (Your Money or Your Life): A term used by Google to describe websites that have the potential to impact a user’s financial stability or well-being, such as financial or medical advice websites.
YPP (YouTube Partner Program): A program that allows creators to monetize their content by displaying ads, sponsorships, and other forms of revenue on their videos.
YT (YouTube): The world’s largest video-sharing platform and social media site.
YTA (YouTuber): A person who creates and uploads videos to YouTube, typically as a hobby or profession.
YouTube Studio: A tool on YouTube that allows creators to manage their channels and videos, including editing, monetizing, and analysing their content.
ad: A video or image that is created for the purpose of promoting a product or service.
audience retention: A metric that measures how long viewers watch a video and at what point they tend to drop off.
avatar: A small image or icon that represents a user or channel on YouTube.
branding watermark: An image or logo that is added to a video to promote a brand or channel.
captions: Subtitles that are added to a video to make it accessible to viewers who are deaf or hard of hearing.
channel art: A banner or background image that is displayed on a YouTube channel.
channel authority: A metric that measures the reputation and influence of a YouTube channel.
channel header: The top section of a YouTube channel that contains the channel name, avatar, and banner.
channel homepage: The main page of a YouTube channel that displays the channel’s videos and information.
channel page: The main page of a YouTube channel that displays the channel’s videos and information.
channel watermark: An image or logo that is added to a video to promote a brand or channel.
clickbait: A type of title or thumbnail that is designed to entice viewers to click on a video, even if the video’s content does not match the title or thumbnail.
closed captions: Subtitles that are added to a video to make it accessible to viewers who are deaf or hard of hearing.
collab: Short for collaboration, a collab is when two or more creators work together to create a video.
community page: A page on YouTube where creators can interact with their audience and share updates, announcements, and other information.
community tab: A tab on a YouTube channel where creators can interact with their audience and share updates, announcements, and other information.
evergreen videos: Videos that have a timeless quality and remain relevant to viewers over time.
haul: A type of video content in which a creator shows and discusses their recent purchases or acquisitions.
influencer: A creator who has a large following and is able to influence the purchasing decisions of their audience.
long tail keywords: Keywords that are longer and more specific, often used to target niche audiences or specific topics.
profile picture: A small image or icon that represents a user or channel on YouTube.
recommended videos: Videos that YouTube’s algorithm suggests to viewers based on their watch history and engagement with other videos.
session watch time: A metric that measures the total amount of time that a viewer has spent watching videos during a single session on YouTube.
short tail keywords: Keywords that are shorter and more general, often used to target a broad audience or broad topics.
sub for sub: A practice in which creators subscribe to each other’s channels in order to increase their subscriber counts.
subtitles: Text that is added to a video to provide a translation or transcript of the video’s audio.
tags: Keywords that are added to a video to make it more discoverable and searchable on YouTube.
thumbnail: A small image that represents a video on YouTube and is used to entice viewers to click on the video.
trending: A metric that measures the popularity of a video or channel, based on the number of views or engagement it receives.
unboxing: A type of video content in which a creator opens and shows the contents of a package or product.
unweighted score: A metric that measures the popularity of a video or channel, based on the number of views or engagement it receives, without taking into account other factors such as audience retention or audience demographics.
vVOD (video on demand): A type of video content that is available for viewers to watch at any time, rather than being broadcast live.
video card: A computer component that processes and renders video data for display.
video content: The audio and visual elements of a video, including the footage, audio, and special effects.
video impressions: A metric that measures the number of times a video has been seen by viewers.
video watch page: The page on YouTube where a video is displayed, including the video player, title, description, and comments.
viral: A term used to describe a video that has become extremely popular and has been shared widely on the internet.
vlogmas: A challenge that some YouTubers do during December, where they upload a vlog every day until Christmas.
watch page: The page on YouTube where a video is displayed, including the video player, title, description, and comments.
watch time: A metric that measures the total amount of time that a video has been watched by its audience.
weighted score: A metric that measures the popularity of a video or channel, based on the number of views or engagement it receives, taking into account other factors such as audience retention or audience demographics.
YouTube algorithm: The complex set of rules and processes that YouTube uses to determine the order and visibility of videos in search results and recommended videos.
YouTube channel homepage: The main page of a YouTube channel that displays the channel’s videos and information.
YouTube channel page: The main page of a YouTube channel that displays the channel’s videos and information.
YouTube homepage: The main page of the YouTube website, where users can browse and search for videos.
Do you want to learn how to make a YouTube video? Check out our “Mastering the Art of YouTube Video Production : A Step-by-Step Guide”
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