What is Facebook?
Facebook is a social media network that is causing ripples on the web. This website was created with the intention of helping people connect with family and friends. Starting out as a college network site, Facebook has come a long way. In fact, it is now at the top of the list when it comes to influential social media networks.
In 2004, Mark Zuckerberg founded Facebook, which was known as “thefacebook” back then. The site was an instant hit on campus (Harvard) and slowly expanded to other colleges. With the rapid success, Zuckerberg included two other students to assist him with his new found business. Together, they churned out this nationwide networking website geared mostly towards college students.
However, today, Facebook is used by most people around the world.
Facebook gives its users the ability to create profiles so that they can share information about themselves. This includes Fan Pages, which are mostly used by businesses who want to market their companies.
One of the most powerful features of Facebook is the ability for fans and friends to comment on profiles and Fan Pages. This feature has played a huge role in turning Facebook into the ultimate place for businesses to engage with their customers and prospects.
While consumers can easily get the information they need on products and services, businesses enjoy the cheap advertising and exposure.
Why Use Facebook in Marketing?
Facebook is the number one social networking site with a massive number of daily users. The website allows businesses to create Fan Pages and use banners to set up advertisements in order to market their businesses and interact with consumers.
Facebook Trends and Statistics
The Following statistics (by Vabsite) show the numbers behind the success of Facebook in the Social media world:
- Facebook has over 800 million active profiles with 25% of these joining in a single year (2011)
- 50% of all Facebook users log into their accounts every day
- An average user has about 130 friends
- Facebook users spend 700+ billion minutes on this site every month
- Facebook has 900+ billion pieces of content that its users interact with; this includes “groups,” “events and community,” and Fan Pages
- An average Facebook user “likes” about 80 pages
- An average Facebook user will create about 90 content pieces in a month
- Ever since the launch of plugins, approximately 10,000 new sites integrate with Facebook on a daily basis
- Facebook has more than 70 translations
Facebook Mobile Usage Statistics
- There are more than 25% Facebook users who access the platform using mobile phones
- Facebook mobile users are two times more active as compared to non-mobile phone users
- More than 200 mobile phone service providers in 60 different countries are working towards promoting Facebook mobile products
Business Marketing through Facebook
Looking at the statistics above, you can see why both large and small businesses are turning to Facebook as an effective and affordable advertising method.
Facebook users have started using this network to check out local businesses and what they have to offer. A user will browse through local restaurants, salons, flower shop, fashion shop, etc. and you want to be among the results they find.
Most of the people who use Facebook are quite active offline. This means that they are potential customers who will buy anything they think is cool once they see it on Facebook – especially from a “local” business. Therefore, if you run a local business, it is important for you to be active on Facebook now that you know the numbers involved.
Fan pages are easy to create and will not cost you a dime if you do it yourself. However, to really get the best Fan page that will fully engage your audience, it may be best to hire a professional who has extensive knowledge about Facebook marketing.
While creating a Fan page is the first step, the hard part is connecting with customers. You will need consistency and the ability to dedicate some time to build a loyal following of fans. You will need to communicate often in order to keep their attention and increase your sales.
Once you create a Facebook Fan page, you will need to let people know that you have it. One easy and quick way to do it is to put a Facebook icon on your website that is linked to your Fan Page. Another way is to include a Facebook logo in your print advertisements and any other marketing methods you use.
There are very successful companies using Facebook to increase sales and build a following. While your business will not be an instant hit with millions of fans overnight, you can eventually build a strong foundation and Facebook presence that will pay off.
If you really want to build a relationship with your customers through interaction and communication, Facebook is the way to go. Start by creating a Fan page and load it up with valuable, relevant information that your target audience will enjoy.
Check out our SEO Consultant London Facebook Business Page, to get an idea of how to use Facebook for your business.
Social Media Platforms
Need Help With Your Facebook Marketing?
If your business needs help with its Facebook marketing, call us today on 01689 602 248 or email us.
Videos To Help You Market Your Business Online
We have a number videos aimed to help small businesses with their online marketing. The videos cover SEO, Social Media Marketing, Website Design, Video Marketing, Reputation Marketing, Mobile Marketing and more; all designed to offer useful hints, tips and advice for small to medium business owners. These can be found on our online marketing videos for small businesses page.
Blue Square Management
9 Grange Rd
Tel: 01689 602 248
Email: [email protected]