Not necessarily. Most sites will show up on a smartphone, but unless they have been designed with mobile in mind they will not provide a great user experience. A truly mobile-friendly site is tailored to the needs of mobile users and the capabilities of mobile devices.
Yes, you can wait… if you’re willing to risk missing out on a ton of business. Soon, more people will be accessing the internet from mobile devices than desktop computers. By 2015, mobile commerce will reach $119 billion worldwide.
(Information from : Gartner, “Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance,” 2010 AND Forrester Research via Google, “What Users Want from Mobile”, July 2011)
Mobile apps can be an important part of your mobile strategy, but the fact is, they are not a replacement for a mobile-friendly site. Apps are platform-specific and take a lot of work to update. A mobile site, however, will work on any mobile device with a browser. And, when you want to update content, it’s much simpler to do it quickly.
Absolutely not. 84.4% of the UK population have a mobile phone. What’s even more amazing is how quickly mobile usage is growing. By 2015, there will be 54.7 million mobile phone users in the UK.
Your desktop site analytics can tell you a lot about how people are accessing your site. Look for searches coming from mobile operating systems and determine what percentage of your total traffic this is. Also note what these users are looking for and where they are browsing – this will help you prioritise the right info and feature when you build your mobile-friendly site.
The statistics are compelling, but it’s understandable that you’d like to know for certain if a mobile site will drive business for you. Luckily, it’s not an all-or-nothing thing. You can experiment with a basic mobile site and different content, and assess performance. This will provide learning you can leverage when you build a full mobile site.
Return on investment (ROI) will vary for each site. You should focus on the additional benefit that you will be providing users in providing them with an additional access point to your content. As mobile usage increases, so will your user base and revenue.
Mobile websites are specifically designed for viewing on Mobile Devices such as Mobile Phones. Until recently websites are meant to be seen in a computer that has a large screen for viewing, along with reasonable computational power & internet speed. But mobile phones in general have smaller screens and are far less powerful than a computer. Also their internet connection speed is much slower. So websites in their current form cannot work well on mobile phones.
While your existing web site is aimed at giving a full and comprehensive picture of your business, a mobile site allows you to deliver immediate access to what matters most when on the go. The two sites are complimentary and work together to make sure your customers are getting the most appropriate experience for their context and their device.
Studies show that visitors who access a desktop site on their mobile phones complain about how much time and data is required to load the site and how hard it is to find the information they need with all the “pinching” and “expanding” you have to do. Most of these customers abandon such sites quickly out of frustration and are unlikely to return and, worse yet, look for a competitor with a more mobile-friendly site.
A mobile friendly site provides your mobile visitors key information about your business, quickly. A mobile optimised site is designed with the mobile user in mind. You save them time and money, and you easily convert them into happy, paying customers.
There are four ways by which users can reach your site.
The easiest way is to promote the site to your customers. For example, using your mobile website you can send links via text message for your mobile site to your customers’ mobile phones so they always have your information in hand.
1 – Automatic redirection – add redirection code to your desktop site, so if your customers go to your desktop website on a mobile device they will automatically redirected to your mobile site seamlessly.
2 – Generate the QR Code flyer from QR Code feature. QR codes are a great way for people to go directly to you mobile site. You can easily generate a QR Code and at it to a marketing flyer or your business card. You can print this and place it in your shop/business location or include in any marketing materials so that people can scan the QR code with their phone and be brought directly to your mobile site. QR codes can be created to point to any page on your mobile site.
3 – Search. Users on mobile devices increasingly see mobile sites returned in search results, so mobile friendly sites will increase your business’s visibility to mobile users.
4 – Add a link on your desktop website to your mobile site. This will help increase awareness that the mobile site is available.
Each mobile site is built and optimised for SEO (Search Engine Optimisation), as outlined in Google’s Search Engine Optimization Guide, which includes creation of a sitemap, well defined page titles and descriptions, optimized site structure for navigation, good URL structure, optimized robots.txt, and site submission to directories.
In addition, you can add keywords for your business to each feature/page of your mobile; these keywords are used to assist search engines to rank the site’s relevance to an end user’s search request. Links to social network sites will also assist in this process.
No, a mobile site does not require a .mobi domain name. A mobile site can be activated on ANY 2nd level or 3rd level domain.
Yes. Just let us know which domains you want to point to you mobile site and we take care of the rest. Make sure that you update the DNS of the domains that you want to use.
You will need to make changes to the DNS settings of the domain you wish to use. You need to set up a CName record on the domain you want to use for your mobile site.
If you need a mobile friendly website, contact us today on 01689 602 248 or email us here.
We have a number videos aimed to help small businesses with their online marketing. The videos cover SEO, Social Media Marketing, Website Design, Video Marketing, Reputation Marketing, Mobile Marketing and more; all designed to offer useful hints, tips and advice for small to medium business owners. These can be found on our online marketing videos for small businesses page.
Blue Square Management
9 Grange Rd
Tel: 01689 602 248
Email: [email protected]