Welcome to episode 38 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about 7 marketing ideas for small business on how to increase sales.
Many marketing strategies today need you to have a large marketing budget. Yet, there are ways to increase your sales that do not cost you anything, just time, and those that can be done on a budget or are low-cost.
It is all about thinking outside the box and being creative. Taking chances with your marketing and promotion ideas where it makes sense to do so.
With this in mind, here are some highly effective marketing tips and tricks that will help you grow your sales without spending too much.
Listen to the podcast below to discover 7 simple strategies that will help your business grow sales.
Here are a few some statistics about small businesses:
1 in 12 business close every year because of low sales and cash flow (The Brand Business)
Small businesses make up for 90% of all global companies (The Brand Business)
Around 50% of small businesses start at home (The Brand Business)
44% of small business owners are between 39 and 54 years old (The Guidant Financial)
Around 50% of small businesses survive more than 5 years (The Brand Business)
Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and today I’m going to be talking about some creative marketing ideas for your business and how to increase sales on a budget.
You’ve got to spend money to make money. Right?
Well… maybe. The truth is that it it’s not that simple.
Many of the tried and true marketing tricks you read about do require a substantial budget. But some don’t.
In fact, there are ways to increase your sales even if you’re running on a shoestring budget. It’s all about getting creative and taking chances with your marketing where it makes sense to do so.
So, with that in mind, here are some super-effective marketing tricks that can help you grow your sales without blowing through your (small) budget.
This first technique can be free – or nearly free. Basically, what you’re doing is talking to your existing customers to find out what else you can do for them.
Let’s look at a simple example. Say your company creates and prints custom business cards. By talking to your clients about their other printing needs, you may be able to attract additional business without spending anything on advertising.
Instead of printing only business cards, you might find an opportunity to print letterhead and envelopes, too. That way, you increase the lifetime value of a single customer, and you can offer your expanded services to new customers, too.
Do your existing customers know when you’ll be running a special? It might sound a bit mundane to run promotions on a schedule but doing so gives your customers something to look forward to. And, it increases the likelihood that they’ll buy from you regularly.
This technique is perfect for building customer loyalty, but it can also help you attract new business. When your existing clients know that a promotion is coming, they may be more inclined to tell their friends and colleagues about it.
This is another sales-growth technique that can be carried out for only a few dollars. You’ll want to advertise your promotion a bit. But, once you’re on a schedule – where, say, clients know that you run a promotion every other month – they’ll start to expect it. That means you won’t have to spend as much to promote it!
Local businesses sometimes miss out on opportunities to team up to generate sales. Simply by scanning the membership list of your local Chamber of Commerce can provide you with plenty of opportunities to cross-promote your products or services.
For example, the owner of a catering company might pair up with a florist or party rental company and offer a special to attract new business. Planning an event can be pricy, and you can attract new clients by giving them an incentive to hire both companies to help them with their event.
Another option might be partnering with another business to create a night out. The owner of a restaurant might offer a free appetizer to people who come in with a ticket stub from the local movie theatre. Don’t be afraid to get creative. Doing so can make your business the destination of choice for local patrons.
One of the biggest mistakes inexperienced marketers make is focusing too much on their product’s features and not enough on what the product can do for their customers. Fortunately, this is something you can fix with little to no money.
The first step is to audit your website’s content. If you find that you’re not talking about how your products or services can improve your target audience’s lives, revamp it so the focus is on them. You know your product is awesome, but you need to explain how buying it will benefit your customers.
After that, you can use the same technique to rethink your social media marketing strategy. Focusing on benefits makes your content more shareable than it would be if you simply touted your products. You’re likely to see a bigger return on your investment because you’ll be enticing people to buy your product.
Every consumer likes to feel that they’ve gotten a bargain when they buy something. That’s true both in B2C and B2B marketing – and you can use it to your advantage.
There are two ways to approach product bundling. The first is to bundle a basic product with some upgrades and add-ons and offer a price that’s slightly lower than what it would cost to buy everything separately.
The other option is to bundle products that go together in some way. A gift basket is a good example, and businesses use this technique around the holidays. For example, a Valentine’s Day bundle might include perfume, scented lotion, and a candle.
Many companies make the mistake of not trying to engage their social media followers when they promote content. That’s a mistake – and in a way, implementing this technique can save you money by increasing your ROI on social media.
One simple technique is to ask your audience a question. Everything you post should include a call to action. When you ask a question, you encourage your followers to respond. The question might be asking their opinion about something you post, or you might ask them which question they’d most like to have you answer in a future post.
Either way, you’re not taking your audience for granted. Getting your social media to engage with you by providing valuable content triggers the cognitive bias called Reciprocity. That’s where people feel obligated to return the favor when you give them something for free.
You probably already have an email list – but are you using it well? A lot of businesses aren’t — and revamping your technique can make a huge difference in your sales.
If you’re emailing subscribers rarely, you’re missing out. Most email automation services charge based on the number of subscribers you have. That means you won’t pay any more for increasing the frequency of your emails.
Try creating one or more email sequences, also known as a drip campaign. Focus on explaining the benefits of buying your product, and you’ll likely see an increase in your sales, too.
… and you don’t have to double your budget to double your sales. Using the simple, inexpensive techniques outlined here can help you grow your business without busting your budget.
I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.
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