Webmaster level: Beginner
- Intuitive navigation
- Concise, descriptive anchor text for links
- Unique, accurate page titles throughout the site
- Navigational menu: Having a menu with links to the site’s most important pages is the fastest, easiest way to show users where to click next.
- Text-based links: While drop-down menus, image-based links, and animation-based links can be appealing, keep in mind that users on text-only devices and some search engines may not be able to see or understand these links. Thus, many users prefer text-based links, which are also easier for search engines to crawl and interpret.
- User-viewable site map: 59% of our submissions did not have a user-viewable site map. By providing one, you display the structure of your site and give the user easy one-click navigation. If users are having trouble finding specific pages on your site, a site map can help them find their way. Don’t send your users into the wild without a map!
- Be descriptive: Use words that are relevant to the destination page, avoiding generic phrases like “click here” or “article.” Make sure the user can get a snapshot of the destination page’s overall content and functionality by reading the anchor text.
- Keep it concise: Anchor text that contains a few words or a short phrase is more attractive and convenient for users to read than a sentence or paragraph-long link.
|Organization||Anchor Text Examples||User Friendliness||Anchor Text Behavior|
|The Mosaic Project||Work for Mosaic
Order Our Curriculum Guide
|High: Users can get an accurate idea of the content on the links’ destination pages just by reading the anchor text.||Active verb phrases and rich nouns accurately describe the pages that the links are pointing to.|
|Asian Liver Center||Learn more
|Low: The anchor text is too generic and does not give users an idea of what the linked-to content is.||Generic phrases give little insight into the pages that the links are pointing to.|
|Organization||Page Title Examples||User Friendliness||Page Title Behavior|
|VAMS International||Upcoming Events | VAMS International
Request Service | VAMS International
FAQ’s | VAMS International
|High: Each page’s content is relevant to its title, and the user can get a good idea of each page’s unique offerings and functionality.||Concise, rich language joined with the organization’s name accurately describes the corresponding pages. The titles show how each page is unique while also acknowledging that they are all associated with one organization.|
|MHCD Evaluation and Research||MHCD Evaluation and Research||Low: This site contains a lot of diverse content and rich functionality; however, the uniform page titles do not convey these strengths.||This page title is too general and does not accurately describe the content on each page. The same title is used across all the pages on this site.|