Search Engine Optimisation Versus Search Engine Marketing – What is the Difference?
As the Search Marketing industry evolves, more and more people are looking to promote their websites on the Internet and are searching for providers who can offer them a full service Search Engine Marketing solution. When choosing a provider it is important to be clear on what it is that they are offering you.
What is Search Engine Optimisation?
Search Engine Optimisation or website optimisation is what is commonly referred to as ‘on-page’ optimisation. It involves assessing and removing any obstacles in a site that might hinder its search performance, the loading of key information in specific places on a page and the optimisation of technical areas of a site such as title tags, meta description tags, meta keyword tags, headings, image alt tags, and hyperlinks.
On page Search Engine Optimisation services generally also include keyword research and analysis, the building of site content in service and/or product pages and more recently the use of Business Blogs.
Many website designers and developers offer Search Engine Optimisation services but bear in mind that this is only one part of the equation to gaining good Search Engine rankings.
What is Search Engine Marketing?
Search Engine Marketing is a much more holistic approach to promoting a website on the Internet and involves both ‘on-page’ factors as mentioned above and ‘off-page’ factors such as link building, content based marketing (such as article marketing), paid inclusion and pay per click campaigns (also known as PPC or sponsored links) provided through programmes such as Google Adwords and Yahoo! Search Marketing.
Many Search Engines determine the popularity of a website by the number of sites that link to it. Link building and article marketing campaigns are an excellent way to increase awareness of a website and also greatly help to build the popularity of a website via backward links. This popularity along with a sound ‘on-page’ optimisation will help a website to gain rankings in the search results.
If you are serious about promoting your website on the Internet then you need to be sure that you are in fact getting a full Search Engine Marketing solution rather than a set and forget approach that Search Engine Optimisation on its own amounts to. This does involve an investment both in time and money but if carried out by experienced Search Engine marketers it will result in a return on investment that will increase as your website gains credibility and improves in popularity.
Apex Internet – Search Engine Marketing Specialists deliver proven, cost effective, professional Search Engine Marketing results. We help our clients attract more potential customers to their sites, and gain online market-share over their competitors. With close to ten year’s experience in optimising and promoting websites Apex Internet has a wealth of knowledge in the Search Marketing industry. Contact us today to discuss your needs.
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