Creativity runs rampant on YouTube thanks to you – our amazing YouTube creators – who collectively upload over 60 hours of entertaining, engaging and inspiring videos every minute. We know the whole creation process keeps you busy and that it can sometimes be hard to find time to promote your channels. In the past, we’ve […]
Building Display Creatives for Your Audience
If you’re audience targeting (or considering it), customizing your ads for your audience can yield better performance. Here are the top tips for audience targeted creatives learned through the collective experience of hundreds of Google AdWords account teams. 1. Make your ads a helpful step in the user experience Make audience specific recommendations, differentiate yourself […]
Mobile and March Madness Audience Engagement
Nearly 70 percent of consumers who watched this year’s NCAA tournament did so on both a television and mobile device, according to a new study from Millennial Media and the Interactive Advertising Bureau conducted by Harris Interactive. More than 2,000 U.S. adults were surveyed about how they engaged with mobile devices during the tournament. Among […]
Knowing your audience is a search engine optimisation must
Knowing your audience is a search engine optimisation must As digital marketers begin to realise that diversification is the key to success in , the focus of search marketing will shift. no longer talk about strategies as ppc management in terms of keyword saturation – although this still plays a major role. Good search marketing […]
Understanding your Opportunities with AdSense
Webmaster Level: Beginner to Intermediate As you’re working to increase your traffic with Webmaster Tools, did you know that you’re also able to monetize this traffic with Google AdSense? Google AdSense is a program that enables webmasters like you to display relevant ads on your websites and earn revenue. It’s free to use and gives […]
