This is the second post in a series on optimising mobile websites for conversions. In Summary: Uncluttered mobile sites with minimal but meaningful information which is visible to users on the go is key to maximising conversions on mobile devices.Mobile devices have small screens. The larger ones have about 640×960 pixel resolution (or 4in/10cm diameter)....Read More

Two weeks ago, we shared a brief introduction to the basics of eCPM (aka, RPM), including how it’s calculated and what factors impact it. In the Part 1 video, AdSense optimization specialist Matthew Carpenter-Arevalo discusses key variables you can use to better understand eCPM performance, including CTR (clickthrough rate) and CPC (cost per click). Today,...Read More

“What is eCPM? What affects my eCPM? What can I do to earn a higher eCPM?” Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site. Since eCPM helps you measure how well your ads are performing, we often...Read More