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Search Engines
(Just as a reminder: while I am a Google employee, the following post is my personal opinion.) Recently I read a fascinating essay that I wanted to comment on. I found it via Ars Technica and it discusses “search neutrality” (PDF link, but I promise it’s worth it). It’s written by James Grimmelmann, an associate...
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Search Engine Optimisation: The Truths and Myths Revealed Is Search Engine Optimisation or SEO important? The  NPD Group is a research group that specialises in consumer purchasing and behaviour. They recently measured search engine listings against banner ads, bulk email, and affiliate programs in a number of target markets. In all cases, natural search engine listings were far more fruitful and...
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