Facebook’s rise has been incredible, but it hasn’t exactly been smooth. It’s easy to forget that on its way to the top of the social networking world, it has faced a fair share of challenges. One of the biggest challenges: numerous privacy flubs. Flubs which in part inspired Diaspora, the high-profile open source project to [...]
posted on November 22, 2010 by
How will Instant Preview affect e-commerce design?
The launch of Instant Previews has the potential to impact e-commerce site design, though much depends on how many people actually notice and click on the magnifying glass icon. If it becomes significant, how should etailers respond? I’ve been seeing how a number of e-commerce sites and product pages look on Google Instant Previews…. Whether [...]
posted on November 22, 2010 by
The three secrets to web optimisation: people, process and technology
At a recent customer in London our keynote speaker Eric Peterson spoke about the importance of ‘people, process and technology’ when it comes to web analytics and optimisation. It’s a sentiment that I completely agree with, which might be surprising considering that I work in the technology sector! However, time and time again we hear [...]
posted on November 20, 2010 by
Overstock.com: when a deal isn’t a deal
Consumers today love a good deal, and the internet is often the best place to find one. Because of that, the internet can be a cut-throat environment for retailers. With just a few clicks, it’s possible for consumers to find the best price for just about any given product and if your company isn’t the [...]
posted on November 14, 2010 by
Kinect could be Microsoft’s ticket to addressable advertising on your TV
With movies from Netflix, games from ESPN, music from Last.fm, and status updates from Twitter, Microsoft has evolved the Xbox 360 into a premium content delivery device, not just a game console. Now, with its new Kinect motion-controller system, the company has the means to turn the Xbox 360 into a hyper-targeted ad platform. After [...]