Webmaster Level: Beginner to Intermediate We on the Webmaster Central team aren’t SEOs, but that doesn’t stop me from pretending to be one! In our latest video, I’ll talk about utilizing some features in Webmaster Tools as though I were the SEO for www.googlestore.com. Just as a grandparent raves about their grandchild, I could have...Read More

There is some talk over at NMA about the battle for control of social media. In one corner we have the PR agencies, and in the other there are ad agencies. Personally I can’t see any value in allowing either of these types of agencies to develop and manage your social media strategy. Or any...Read More

The notion that together search and display advertising can be greater than the sum of their parts is nothing new. But when it comes to actually making them greater than the sum of their parts in the real world, large marketers are apparently having some trouble. That’s what Forrester Consulting found in a study that...Read More