It should come as no surprise that 97% of the top 250 internet retailers have a Facebook presence. However, did you realise that 61% of them have a Pinterest account? Or that just 67% are on Google+? Social analytics firm Campalyst has pulled together this infographic to reveal how the top internet retailers use social [...]
How Stockr Plans to Change Financial Social Media
How Stockr Plans to Change Financial Social Media The company is going to launch an advertising model, described by Jindal as 'Google AdSense for investor relations'. Through the use of targeted ads on Stockr – based on end-user demographic information – IROs will be able to put their companies in … Read more on Business [...]
The role of social media in financial services marketing
Today, LinkedIn launched its inaugural Financial Services Summit in New York which focused on the role social media is playing in the financial services industry. The first panel brought together representatives from American Express, Citi, Fidelity Investments, Prudential Retirement and Hearsay Social to talk about using social media in financial marketing. It was curious to [...]
Capturing The Value Of Social Media Using Google Analytics
Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper’s journey, it’s not always easy to determine [...]
Drinks giant Diageo reels from social media backlash
Global drinks giant Diageo, custodian of iconic brands such as Johnny Walker, Smirnoff, Jose Cuervo, Guinness and Moet & Chandon found itself at the centre of a public relations storm this week after it was alleged that they unfairly intervened at an annual drink industry awards event to prevent a rival from picking up an award. [...]