“What have you Googled lately?” Ask anyone that question 10 years ago, and you would have gotten a strange look. But now, Googling is a part of life. When we need something, increasingly, we search for it on the Internet. From a branding perspective, Google has much in common with the Kleenex’s, Xerox’s and Rollerblades...Read More
Search engines are very complicated to comprehend. There is not a full explanation of how their ranking algorithms work. But the fact that the average person does not intuitively know how to crack algorithms of the search engine results in all the same questions, which are typically variations of: “How do I get my...Read More