If you have a lot of urls that you don’t want in Google anymore, you can make the pages return a 404 and wait for Googlebot to recrawl/reindex the pages. This is often the best way. You can also block out an entire directory or a whole site in robots.txt and then use our url...Read More

The head of product strategy at Lithium tells marketers gathered at Web 2.0 Expo, “Measure strategy, not stuff.” She lays out a foundation of applied metrics that you can start with before identifying the KPIs that map to your brand’s business goals.  Web 2.0 sf 2011 metrics One of the most packed sessions at this...Read More