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Marketing Videos in Disguise: Tips for Making Video Ads That Don’t Look Like Ads

Video Marketing Tips
5 Tips on How To Create Video Ads That Don’t Look Like Ads PODCAST 1200x628

Welcome to episode 35 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about 5 Tips on How To Create Video Ads That Don’t Look Like Ads.

Create promotional video ads for your business is actually easier than you think. However, in order to make them work, and potentially go viral, does need a little thinking about.

Want to learn more? Listen to the podcast below to learn how to make video ads that do not look like video ads.

How To Make an Advertisement Video For Your Business Podcast

Video Marketing Stats 2022

Here are a few some statistics about video marketing (

  • 86% of businesses use video as a marketing tool
  • 43% said video was made necessary by new challenges, including the coronavirus pandemic.
  • Companies create a broad range of different videos. 42% mostly use live action video, 33% primarily use animated videos and 15% mainly use screen recorded videos.
  • The most commonly created types of video are explainer videos, but video is used incredibly widely, for an ever-increasing number of goals.
  • On average, most people (40%) spend $0-500 on a typical video, with the overwhelming majority 97% spend less than $10,000.
  • When asked how they’d most like to learn about a product or service, 73% said they’d prefer to watch a short video. This compares to 11% who’d rather read a text-based article, website or post, 4% who’d like to view an infographic, 3% who’d rather download an ebook or manual, 3% who’d rather attend a webinar or pitch, and 3% who’d like a sales call or demo.

How To Create Video Ads Podcast Script

Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and today I’m going to be talking about the different types of video content you can create for your video marketing campaigns.


Not all marketing videos are created equal. While there is certainly nothing wrong with producing a 30-second or 1-minute video to sell your product or service, those videos are unlikely to go viral. The marketing videos that garner millions of views on YouTube tend to have one thing in common: they don’t look like advertising.

As a local business owner, chances are your videos won’t go “viral” per se, but there are some creative ways to get as juice out of them as you can.

How do you disguise a marketing video? It’s easy, really. All you need to do is craft a story about something related to your product. When you give viewers a narrative to follow, you engage them in a different way than you would with a traditional advertisement. You give them something to care about.

Some of the most effective “in disguise” marketing videos use humour to tell a story about a product.

For instance, Friskies Cat Food has produced a series of videos featuring a world-weary older cat welcoming a new kitten to the house. The voice over is the kind of thing any cat owner can appreciate. The initial video was three minutes long, and the first mention of Friskies happened at about two minutes. It got more than 22 million views on YouTube.

Ads of this nature are powerful for entertaining viewers. It was shared repeatedly on social media and certainly helped this brand in terms of both awareness and ultimately, sales.

Tips for Making Your Own Disguised Ad

If you want to try your hand at making this type of video, here are a few tips to help you out:

TIP 1 : Brainstorming

Brainstorm ideas that have to do with your product, but aren’t actually about your product. For example, a wedding planner might do a video that featured a unique proposal. As mentioned earlier, adding a humour twist when appropriate is likely to increase the number of times your video is shared.

TIP 2 : Use up-to-date videos.

f you’re doing screencast style videos, be sure to use current styles such as PowerPoint videos, Whiteboard videos, or Animated Explainer videos to help tell your story and further engage viewers.

TIP 3 : Hire a professional writer.

Writing a great narrative script is not easy. Unless you already know something about storytelling and script writing, make the up-front investment and hire a pro. The quality you get will make the expenditure worthwhile.

TIP 4: Include a late call to action.

Just because you are disguising your advertisement in a story doesn’t mean you don’t need a call to action. Make sure to put it late in the video so you don’t break up the story.

TIP 5 : Cast good actors.

The story needs to be delivered well to work; so if you’re casting live actors, be sure to hold auditions and pick the right cast to tell your story effectively.

As opposed to a “hard-selling” traditional ad, a well-made video story can be more effective at selling your product or service. If you have the budget to produce one, it can pay for itself many times over.

I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.

To be kept up to date with our latest podcasts, you can follow us on, Spotify and Apple Podcast.

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.