Is Your Business Using Video Marketing
More stats about how, as a business owner, you should be using video in your marketing.
- YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic.(Forbes, 2012)
- Affluent consumers prefer video and search to other digital advertising formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these two ad formats. (eMarketer, August 2011)
- In December of 2010, 88.6 million people watched online video on an average day in, up 32 percent from December 2009. The average American spent more than 14 hours watching online video in December, up 12 percent over the previous year and streamed a record 201 videos, an 8 percent increase.(Comscore, February 2011)
- Forbes Insight found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. 80% of executives are watching more online video today than they were a year ago. (Forbes Insight, December 2010)
- Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Swimwear Boutique customers. (Internet Retailer, October 2010)
- 96% of online shoppers watch online video. (Comscore, August 2010)
- According to Cisco, video will increase from 30% of Internet traffic to 90% of Internet traffic by 2013. (Cisco, 2010)
- Video views doubled from 14.8 billion to 33.2 billion between January 2009 and December 2009. 86.5% of all US Internet users watched online video during the month. The average viewer watched 187 videos and 12.7 hours of online video during the month. (Comscore, February 2010)
- A minute of video is worth 1.8 million words according to Dr. James McQuivey. (Omnivideo, January 2009)
Need Help With Your Video Marketing?
If your business needs help with video marketing, then call us now on 01689 602 248 for a free consultation, or email us for further information.
