What Makes Video SEO a Must-Have for Your Digital Strategy in 2025
Your videos could be doing so much more, if only people could find them.
In 2025, search engines love video, especially Google. But if your content isn’t optimised for search, it won’t show up when it matters most, even if it’s your best work.
That’s where video SEO comes in, a few small changes can help your content get seen, clicked, and drive real business results.
Your videos could be doing so much more, if only people could find them.
In 2025, search engines love video. But if your content isn’t optimised properly, it won’t show up when people are searching, and that means missed traffic, leads, and sales.
Video SEO helps your videos rank on Google, appear in rich results, and stay visible long after they’re published. It’s not just about adding captions or choosing the right thumbnail. It’s about understanding what your audience is searching for, how search engines index video content, and how to structure your pages so everything works together.
We’ve just published a full-length guide on LinkedIn that covers all of this and more:
Mastering Video SEO in 2025: The Ultimate Guide to Ranking Your Videos
In this LinkedIn article, you’ll find out:
- Why video SEO matters more than ever
- What makes video content search-friendly
- How to get started with the basics the right way
- Find the right keywords for your video content
- Write SEO-friendly titles and descriptions
- Use structured data like VideoObject schema
- Create and submit a video sitemap
- Improve page speed and mobile performance
- Track performance using Google Analytics and Search Console
- Apply accessibility best practices for captions and transcripts
- Promote your video with backlinks, embeds, and social shares
👉 Want the full step-by-step breakdown? Read the complete guide here about Video SEO, and start turning your video views into results.
