Blue Square Management are pleased to announce the publication of issue 47 of our free online digital marketing magazine iSquare : The Online Marketing Guide For Small Business, where you can get the latest digital marketing news to help grow your business.
In issue #47, we discuss:
Right now, potential customers are online looking for your business. And you might be missing them. Scary thought, isn’t it? Let’s face it, there’s a ton of content out there. It can be hard to find what you’re searching for – and if the content you’re producing isn’t providing what the people in your target audience need when they need it, then they’re likely to end up with one of your competitors. The answer? Micro Moments, I.E. “the Customer Journey.” What are they and how can you use them to find new customers? Here’s what you need to know.
The robots are coming for your business. Okay, slight exaggeration – but the truth is that in recent years, artificial intelligence has become more sophisticated than ever before. And if programmed and used proper-
ly, can help you increase your sales, enhance your customers’ experience, and manage your business more effectively. We’re covering 5 things you can do with artificial intelligence starting right now.
You’ve got to spend money to make money. That’s what they say, right? And yet, for some small business owners, a generous marketing budget just isn’t in the cards. But you might be missing one big piece of the marketing puzzle – and that’s breaking down how much each customer is worth to you over time, also known as the lifetime customer value (LCV). Don’t know how to calculate the lifetime value of your customers? Here’s a simple, five-step process to get to the number you need.
What does your marketing mix include? If you’re like most local businesses, you’re probably doing a mix of online and offline marketing. But guess what? There’s one thing that you’re probably not doing that could help you connect with customers when they’re most likely to stop by your business. And you might not even have considered it. I’m talking about SMS messaging, more commonly known as text messaging. Text messaging has the potential to be a marketing superstar for your business. To get an idea of just how effective it can be for your business, just keep reading.
Do you want to discover a load more free ways on how to market and promote your business with digital marketing? Take a look at the previous issue of our free digital marketing magazine, iSquare.
Just click the button below where you will be taken to the sign up form. Add you name and email address and press submit. It’s that easy. Then just confirm your email address and you will be taken to a confirmation page where you can download Issue #1. Future issues will be sent automatically to your email in box. You not only get the free magazine but you will be kept up to date with all out latest news, advice and tips on digital marketing and how to promote and market your business online to get more customers or sell more products.
You can find previous issues of iSquare magazine here: