Blue Square Management are pleased to announce the publication of issue 44 of our free online digital marketing magazine iSquare : The Online Marketing Guide For Small Business, where you can get the latest digital marketing news to help grow your business.
In issue #44, we discuss:
Online marketers talk about driving customers more than your average Uber driver – and who can blame them? Traffic is income, or at least it is if you do your job. If you can’t get people through the virtual door of your website, they won’t buy from you. It’s as simple as that. The trick, of course, is getting them there. Your competitors are lined up like a row of carnival barkers, each trying to out-yell the others. You’ve got to find a way to make your voice heard above the chaos. So here’s 5 methods you can try to drive more customers with content marketing.
You already know that local SEO is the name of the game. It’s essential to send Google signals – through keyword use and other SEO techniques – that your business is local, as well as it who it serves and where it is. But did you know that your online reviews play a direct role in your business making the cut to appear in the Google local three-pack? In case you don’t know, that’s the collection of businesses that appear at the top of Google’s SERP when someone searches a keyword. It turns out that one of the keys to landing a coveted spot in the three-pack is getting good reviews. Here’s what you need to know.
The social media landscape always seems to be changing. New sites don’t pop up every day, but our perception of them is always shifting. The same is true of the general public. You might feel like you need to maintain a presence on every social media site from Facebook to Instagram, but guess what? You don’t. Not by a long shot. But the trick is knowing which platforms are most likely to bear fruit – and which are better left alone. Here are some things that can help.
Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway. But you can’t stop trying. Ranking prominently on Google is a must for every local business. The businesses that appear in the top five spots on Google get the lion’s share of the traffic. If you miss the mark, you’ll be missing out on business. With that in mind, here are the most important things you need to know about what’s changing with Google – and why you should care.
Do you want to discover a load more free ways on how to market and promote your business with digital marketing? Take a look at the previous issue of our free digital marketing magazine, iSquare.
Just click the button below where you will be taken to the sign up form. Add you name and email address and press submit. It’s that easy. Then just confirm your email address and you will be taken to a confirmation page where you can download Issue #1. Future issues will be sent automatically to your email in box. You not only get the free magazine but you will be kept up to date with all out latest news, advice and tips on digital marketing and how to promote and market your business online to get more customers or sell more products.
You can find previous issues of iSquare magazine here: