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Email [email protected] Call Now! +44(0)1689 602 248

Email Marketing Isn’t Dead

email marketing for small businesses-London-UKWho hasn’t been the victim of targeted email marketing, where someone has sold your email address and all of a sudden you’re the lucky recipient of things like “Try this little blue pill!” or “Use this credit card – you can’t live without it!” As a small business owner, you certainly don’t want to fall into the same category as these unwanted messages do: that category is Spam!

On the other hand, you can run an effective email marketing campaign that your customers will enjoy. Let’s take a look at what a good email marketing campaign is, and why it works so well for businesses of every size.

What Is Email Marketing?

Email marketing is a method for telling customers or potential clients about a product, service, or combination of the two, that you have. It’s a way to give them insight about what is going on with your business, and it’s a great way to build a good working relationship with them. This is particularly true if you have a consumable product or service. The fact is, people have a lot on their minds, and they are constantly barraged with a whole host of messages from every direction. Failing to communicate with your customers puts you at risk of being forgotten.

How Does Email Marketing Work?

While it is possible for a business owner to send out little reminders to a group of customers on a regular basis, doing it the old fashioned way is not the best use of your valuable time. Here’s the best way to do it:

  1. Come up with a message, or set of messages. You might run regular sales or service specials, or want to promote a lunch or dinner special for your restaurant on a regular basis.
  2. Remember, talk to people like they’re your friends, because in the end, they are. Customers can make or break your business, and you want them to love you. Make your message friendly.
  3. Take advantage of an email autoresponder. Load your email contacts into the autoresponder, and get your message to your customers.

Just like every other aspect of online marketing for small businesses, using email marketing and autoresponders is something that requires a certain amount of finesse.

About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products! We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing. Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.
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