Everyone wants their business to be a success, and to be successful it has to grow. To grow it needs new customers. As much as customer retention is important – your business wouldn’t be a business at all without them – finding new customers is vital. But it can be time consuming and it might even be expensive. It is estimated that attracting a new customer is approximately 10 times more expensive as it is to retain one of your existing customers.
In spite of that though it is important to try…and it needn’t be expensive…but it might take some effort on your part. Here are our seven top recommendations for low cost ways to grow your business by attracting new customers.
Your audience will be changing all the time. You should know who is currently buying your products – but don’t forget that audiences change – and as they change you need to understand how to bring any new potential customer base to your website.
Some methods you can try to find out more about your audience are:
It can be a crowded marketplace and you and your competition are all seeking to attract the same customers. Your need to understand what your competition are doing…and do it better.
Here are examples of things you can try:
This is not a one off task and it will make sure you don’t fall behind your competitors.
Your customers are interested in finding out how your product will help them. Yes, they want to know about the features – but they want to know how those features will solve their problems or make their lives better.
By all means put your features on your website – but also focus on the features. Think about your customers and their problems – how does your product help them?
Develop a good sense of customer service and be consistent in your message across all your contact points. Connect with your followers and don’t push the sales.
The strongest advocates for your brand are satisfied customers. If you could create a referral programme they are sure to tell others about your business. However you can’t rely on them to just do it. They will , of course, but it’s not the quickest way to grow your business.
By introducing a referral programme you are actively encouraging them to go out and spread the word. A referral program could be anything from offering discounts or a preview of a sale. You might also host an event for customers who send new customers your way.
You might need to provide referral codes or a distinct url to be able to track the referrals.
You will be surrounded by other businesses all looking to grow – and a lot of them won’t be in direct competition with you – but they might be able to help you and vice versa.
If you’re in a similar but not identical business area where there are direct synergies you could pair up to cross-promote each other’s products and websites. Could you each offer discounts to each others customers via referrals and you could also link to each others websites.
We talked above about making use of your social media followers. By creating vouchers and offers and sharing them with your followers and encouraging them to share and spread the content with their followers too. It might not be classed as “viral” content but by encouraging your followers to share your posts you will achieve a much higher impact on social media than otherwise you might have done.
So your existing customers are keeping you afloat – but new customers are going to take you to another level. The steps outlined above will help you reel in some new customers – without having to spend a fortune on marketing.
If you want to learn how to attract customers to your business via an infographic, just click the link.
Firstly, you should focus on the value that your business offers. Think about the benefits why someone should come to your online business rather than the features. Secondly, hold a giveaway or contest and promote this online via your Social Media, including Google My Business. Thirdly, create great articles about your niche. Become the “go to” expert. If you provide great hints, tips and advice and people to start to follow, they will eventually become customers.
There are many ways to attract new customers, but first you need to:
1. Identify your perfect customers, clients or patients
2. Find out where the hang out e.g which Social Media platforms do they use, do they hang out in forums etc
3. Understand every aspect of your business
4. Position yourself as the expert, the “go to” person in your field, niche or market
5. Partner up with services that compliment your business
Getting found online is not easy. Just because you have a website does not mean that your customers will find you easily. There are many ways to improve your online visibility making it easier for people to find your services or products. These include:
1. Keyword research is NUMBER 1…find out what your customers, clients or patients are searching for and then optimise your website and content for those words and phrases. This then goes to number 2
2. Improve your online presence by improving your SEO or Search Engine Optimisation
3. Creating a blog and offer hints, tips, news and offers about the products or services that your provide. Do not always be salesy. Offer great content. Then syndicate your blog posts via your Social Media
4. Use video to market and promote your business. Create a YouTube channel, upload videos, add them to your website and syndicate via your Social Media
5. Build a great 5 star reputation
In today’s world, if you want to attract more customers to your business, whether you are an offline business or an online business, you need a website. Once you have a website, your business needs to be found in the search engines and to do this you must employ SEO or Search Engine Optimisation.
But your website must provide great content…as Google says, “content is King”. Provide helpful and useful information about the products or services you offer. Become the authority in you niche. Use social media to get your word out in the world.
However, its not all about online promotion. If you are a brick-and-mortar business you should also consider offline marketing. Leaflets, magazine ads, local directory ads, sponsor local events. The list is endless.
If you are struggling to get customers or clients from the internet, then we can help you and your business. Contact Blue Square Management on +44(0)1689 602 248 today!
SEO & Internet Marketing Agency
Blue Square Management
9 Grange Rd, Orpington BR6 8ED