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Everyone wants their business to be a success, and to be successful it has to grow. To grow it needs new customers. As much as customer retention is important – your business wouldn’t be a business at all without them – finding new customers is vital. But it can be time consuming and it might even be expensive. It is estimated that attracting a new customer is approximately 10 times more expensive as it is to retain one of your existing customers.
In spite of that though it is important to try…and it needn’t be expensive…but it might take some effort on your part. Here are our seven top recommendations for low cost ways to grow your business by attracting new customers.
Your audience will be changing all the time. You should know who is currently buying your products – but don’t forget that audiences change – and as they change you need to understand how to bring any new potential customer base to your website.
Some methods you can try to find out more about your audience are:
It can be a crowded marketplace and you and your competition are all seeking to attract the same customers. Your need to understand what your competition are doing…and do it better.
Here are examples of things you can try:
This is not a one off task and it will make sure you don’t fall behind your competitors.
Your customers are interested in finding out how your product will help them. Yes, they want to know about the features – but they want to know how those features will solve their problems or make their lives better.
By all means put your features on your website – but also focus on the features. Think about your customers and their problems – how does your product help them?
Develop a good sense of customer service and be consistent in your message across all your contact points. Connect with your followers and don’t push the sales.
The strongest advocates for your brand are satisfied customers. If you could create a referral programme they are sure to tell others about your business. However you can’t rely on them to just do it. They will , of course, but it’s not the quickest way to grow your business.
By introducing a referral programme you are actively encouraging them to go out and spread the word. A referral program could be anything from offering discounts or a preview of a sale. You might also host an event for customers who send new customers your way.
You might need to provide referral codes or a distinct url to be able to track the referrals.
You will be surrounded by other businesses all looking to grow – and a lot of them won’t be in direct competition with you – but they might be able to help you and vice versa.
If you’re in a similar but not identical business area where there are direct synergies you could pair up to cross-promote each other’s products and websites. Could you each offer discounts to each others customers via referrals and you could also link to each others websites.
We talked above about making use of your social media followers. By creating vouchers and offers and sharing them with your followers and encouraging them to share and spread the content with their followers too. It might not be classed as “viral” content but by encouraging your followers to share your posts you will achieve a much higher impact on social media than otherwise you might have done.
So your existing customers are keeping you afloat – but new customers are going to take you to another level. The steps outlined above will help you reel in some new customers – without having to spend a fortune on marketing.
Check out this podcast “How To Get More Customers with YouTube Ads“. This is another approach by means of YouTube paid advertising by using YouTube Ads to get more customers.
If you want to learn how to attract customers to your business via an infographic, just click the link.
If you are struggling to get customers or clients from the internet, then we can help you and your business. Contact Blue Square Management on +44(0)1689 602 248 today!
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Blue Square Management
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