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As a business owner, you’re always looking for new ways to attract customers, clients or patients and grow your business. You probably spend money on marketing and advertising, but if you’re not also working to build authority, then you’re missing out on the one thing that can make the difference between success and failure.
In the following infographic you will discover some of the most effective things you can do to become an authority in your field or niche.
It’s not enough simply to build a large audience. It is far better to have a small audience of people who are deeply engaged with you and your product – and likely to share your content with others – than it is to have a large audience that mostly ignores what you say.
The best sources are those that are from influencers and authorities in your industry, and you should always add a bit of your own commentary when you share
As an authority, you must monitor your social media comments and be prepared to jump in and help people when it is needed. The more responsive you are, the more likely it is that people will view you as a resource
Even if you don’t sell a product that lends itself to being offered at such events, you can still find a way to be a part of it. For example, you might set up a booth where you can answer questions about your services and hand out promotional material.
Especially if you can find a way to link it to your industry. For example, if you own a restaurant you might consider organizing an event that works to end childhood hunger or feed people who are homeless.
It’s going to take a bit of effort on your part to build authority. However, the rewards you reap as a result may far outweigh the work that it took. When you are truly seen as an authority, people are more likely to patronize your business because they know they can rely on you – and that’s exactly what you want!
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