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Email [email protected] Call Now! +44(0)1689 602 248

5 Ways on How To Become an Expert in Your Niche

In this infographic you will earn how to establish authority
How To Become an Authority in Your Field by Blue Square Management

As a business owner, you’re always looking for new ways to attract customers, clients or patients and grow your business. You probably spend money on marketing and advertising, but if you’re not also working to build authority, then you’re missing out on the one thing that can make the difference between success and failure.

In the following infographic you will discover some of the most effective things you can do to become an authority in your field or niche.

Authority Positioning Infographic 2020

How To Become an Authority in Your Field Infographic by Blue Square Management

How To Become a Recognized Authority in Your Field

1. Build an active and engaged social media following

It’s not enough simply to build a large audience. It is far better to have a small audience of people who are deeply engaged with you and your product – and likely to share your content with others – than it is to have a large audience that mostly ignores what you say.

2. Share a combo of original content on social media and relevant curated content

The best sources are those that are from influencers and authorities in your industry, and you should always add a bit of your own commentary when you share

3. Answer questions from and engage with your followers

As an authority, you must monitor your social media comments and be prepared to jump in and help people when it is needed. The more responsive you are, the more likely it is that people will view you as a resource

4. Participate in community events

Even if you don’t sell a product that lends itself to being offered at such events, you can still find a way to be a part of it. For example, you might set up a booth where you can answer questions about your services and hand out promotional material.

5. Consider hosting a charity event

Especially if you can find a way to link it to your industry. For example, if you own a restaurant you might consider organizing an event that works to end childhood hunger or feed people who are homeless.

It’s going to take a bit of effort on your part to build authority. However, the rewards you reap as a result may far outweigh the work that it took. When you are truly seen as an authority, people are more likely to patronize your business because they know they can rely on you – and that’s exactly what you want!

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.