What is Twitter?
If you read newspapers, listen to radio stations, or watch TV, at some point you must come across the term “Follow me on Twitter”. Although these words are widely used, there are still a lot of people who don’t understand Twitter.
It is not that they are not technically savvy; it is simply because they think Twitter is complicated, but it is not. In fact, it’s one of the easiest social media sites to use.
You can’t deny that “Twitter” is a funny name that leaves a lot of people scratching their heads. However, Twitter is the 2nd largest social media networking site online with more than 100 MILLION users.
On Twitter, users can create short blog posts called “Tweets,” which allow them to tell others what they are doing.
The posts can only be up to 140 characters, which is about the same length as a text message on your mobile phone. These short posts are used to communicate, connect, and conduct conversations with your audience without saying a whole lot.
To make new contacts on Twitter, you must “follow people” or “be followed.” To connect with someone, whether it is a family member, friend or celebrity, just click on the “follow” button.
Going forward, all of their messages, or “Tweets,” will appear on your list of messages from people you follow. If a person follows you, then your Tweets will appear in their timeline.
Most of the Tweets posted are not addressed to any particular individual and usually contain information that the Tweeter wants to share with all of their followers.
You are probably starting to see how Twitter gives small business an easy and fast way to advertise new products and/or services with assurance that consumers will see them; of course, the businesses will need to have followers in order to make the messages worthwhile.
Twitter came alive in 2006 when the first Tweet was sent on March 21st. Ever since then, Twitter has been growing rapidly both in numbers and engagement. The statistics (by Twitter blog) show the extent by which this popular social network has been growing:
- It only took three years, two months and a day for Twitter to get its billionth Tweet
- Twitter users send approximately 150 million Tweets every day; and that number is steadily increasing
- Twitter has more than 100 million users with a possible significant increase in 2012
- 55% of users use their mobile phone to access the Twitter platform
An in-depth analysis by Sysomos Inc. revealed the following information:
- 65% of all Twitter users are comprised of people aged 25 years and below
- About 92.4% of users follow 100 people or less
- 97.8% follow 400 people or less
- 0.94% of users follow 1000+ people.
- 93.6% users have 100 followers and below
- 98% have 400 followers and below while 1.35% have more than 500 users with 0.68% having 1000+ followers
- Twitter users tend to Tweet more with the increase of followers. A Twitter user with 1000 followers will Tweet an average of 6 times while one with 1,750+ followers will Tweet an average of 10 times
- US is the most active country when it comes to Twitter activities
Using Twitter To Market Your Busienss
As mentioned earlier, Twitter is similar to text messaging, but the difference of course being that you can reach a much wider audience using Twitter.
Social networks are in the frontline of transforming businesses by giving them a way to connect with potential customers. A large number of your customers probably use Twitter; so this is a great way to keep in touch with them.
After creating a Twitter account for your local business, you will have made the first and most important step in social media marketing. The next step will be to gather followers.
While this will not be a cup of tea for everyone, the efforts you put into the campaign will pay off at the end of the day. Large corporations can get a couple of millions followers in a day, but smaller businesses can get any number between 10 and 100 in a day, which is still a great achievement.
You also need to integrate Twitter in all your advertising strategies including print advertising and internet marketing. If you have a business website, include a “Follow Me on Twitter” image link on it so that anyone who visits your website can click on it and become a “follower.”
Since Twitter is meant to allow people say what they are doing, you can easily Tweet a message about the latest developments in your business with a few short words. If more information is needed, include a link to your website or blog where they can learn more.
You can even Tweet special offers from time to time to generate sales from your Twitter following. Your main task will be to create awareness and to let people know that you have a Twitter account.
Now, your customers, prospects, and peers can follow you for fresh updates regarding your business industry.
With a growing numbers of followers, your business will start enjoying a wide audience and consequently cheap advertising. There is no better way to market your business than a method that gives you a chance to interact with your customers and potential customers directly.
Not only that, but you will also be able to get feedback on your products from your customers as well as suggestions on how to make your products or services even better.
Twitter is an important piece of the social marketing world and it can be a powerful tool for your business as well. Many of your customers probably access the Twitter platform every day, so it is definitely worth your while to implement into your marketing strategy. Create your account, build a list of followers, and turn them into loyal customers.
It is time to join the rest of the world and start connecting with consumers on Twitter. Even though Twitter usage goes beyond business usage, it is definitely an avenue that should not be ignored.
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If you are struggling to market your business with Twitter, Call Blue Square Management on 01689 602 248 today to discuss your needs or email us.
Videos To Help You Market Your Business Online
We have a number videos aimed to help small businesses with their online marketing. The videos cover SEO, Social Media Marketing, Website Design, Video Marketing, Reputation Marketing, Mobile Marketing and more; all designed to offer useful hints, tips and advice for small to medium business owners. These can be found on our online marketing videos for small businesses page.
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