In this article we will look at the advantages and disadvantages of using Twitter to market your local business so that you can be aware of what you are signing up to if you decide to use this social marketing medium.
You can learn more about Twitter for small business marketing by clicking the previous link.
Originally, Twitter had a limit of only 140 characters, which made you think about what you wanted to say as well as being creative! But you Twitter limits is set to 280 characters.
In 2020, there are 330 million monthly active Twitter users, 145 million of which tweet daily. There are opportunities for businesses to reach out and connect with your potential customers, clients or patients. 63% of all Twitter users worldwide are between 35 and 65. It’s free to use, but does take you time to build a following. However, build time into your schedule and it becomes part of your marketing.
Twitter is an excellent social media platform for businesses of all sizes, large or small, to communicate with their customers efficiently and effectively. Many small businesses are using Twitter to help grow their businesses.
Twitter is free to use by all. However, should you decide to advertise by using Twitter, there is cost. Like Google Ads, there is not minimum spend required for Twitter Ads. And Like Google Ads, you have complete control over how much you spend on your campaigns.
The cost of your campaigns all depends upon your budget. Just like Google Ads, you add your budget during the campaign setup process, where you control the amount you want to spend on your businesses advertising.
Again, just like Google Ads, Twitter Ads is based upon the auction model, so there is no fixed rate. You decide how much you want to spend and bid for each billable action.