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Twitter For Business : The Pros And Cons Of Using Twitter To Market Your Local Business

Benefits of Twitter For Business : Small Businesses Can Use Twitter To Get More Customers

Why Use Twitter For Your Business

In this article we will look at the advantages and disadvantages of using Twitter to market your local business so that you can be aware of what you are signing up to if you decide to use this social marketing medium.

You can learn more about Twitter for small business marketing by clicking the previous link.

Twitter Tips For Business Marketing

Pros of Using Twitter For Business Marketing

  1. Twitter helps you to find your exact target market and those are people who are genuinely interested in what your business is about and its products or services.
  2. Twitter allows you to connect and engage with your customers on a really personal level. The interaction is casual and continuous and gives your business a real face and voice to people. This is known as conversational marketing
  3. Twitter provides your customers the platform to give you valuable feedback. It’s so much easier for them to tweet those 280 characters from the comfort of wherever they are than fill in a feedback form. Your local business can get firsthand reviews in real time enabling you to remain nimble so you can give them what they want.
  4. Twitter provides a sales funnel for your local business, enhancing your ecommerce. You can integrate your twitter account into your business operations by using it to take orders, offer exclusive coupons and promote business and social events.
  5. Twitter offers your business a chance to build a community around your brand instead of being a detached entity. This community of followers will become your mini-marketing army through the viral network.

Cons & Disadvantages For Using Twitter For Business

  1. It takes some time to set up and gain followers. You need to be organized and patient in the initial stages before you see big results.
  2. It can be addictive because you feel chained to your phone all the time, always checking for incoming tweets and then responding to them. It’s hard to separate your business life from your personal life and that can affect you socially with family and friends taking second place.
  3. It is a double-edged sword and you need to be ready to accept the good and down right nasty tweets about your business.
  4. Bad news travels faster than good news so any mistakes or controversies your business has will travel at lightning speed on Twitter. You need to be extremely quick to do damage control if this happens.
  5. Because people always know what you and your business are up to and in some cases your exact location, it could result in security issues if someone maliciously used that information. It is always wise to err on the side of caution and decide what you shouldn’t tweet about concerning yourself and your business.

More Twitter For Strategies For Business

You can find more Twitter strategies for business in these blog posts/podcasts:


How To Use Twitter For Business Videos

Using Twitter For Business FAQs

How Many Characters in a Tweet?

Originally, Twitter had a limit of only 140 characters, which made you think about what you wanted to say as well as being creative! But you Twitter limits is set to 280 characters.

Is Twitter good for small business?

In 2020, there are 330 million monthly active Twitter users, 145 million of which tweet daily. There are opportunities for businesses to reach out and connect with your potential customers, clients or patients. 63% of all Twitter users worldwide are between 35 and 65. It’s free to use, but does take you time to build a following. However, build time into your schedule and it becomes part of your marketing.

Twitter is an excellent social media platform for businesses of all sizes, large or small, to communicate with their customers efficiently and effectively. Many small businesses are using Twitter to help grow their businesses.

How Much Does Twitter Cost?

Twitter is free to use by all. However, should you decide to advertise by using Twitter, there is cost. Like Google Ads, there is not minimum spend required for Twitter Ads. And Like Google Ads, you have complete control over how much you spend on your campaigns.

How Much Do Twitter Ads Cost?

The cost of your campaigns all depends upon your budget. Just like Google Ads, you add your budget during the campaign setup process, where you control the amount you want to spend on your businesses advertising.

Again, just like Google Ads, Twitter Ads is based upon the auction model, so there is no fixed rate. You decide how much you want to spend and bid for each billable action.

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products! We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing. Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.