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Email [email protected] Call Now! +44(0)1689 602 248

Optimize Your Blog For Google: A Guide For New Bloggers

Your small business has finally gone online, and you’re starting to see some success – congratulations! Let’s take a few minutes to discuss blogging as a tool for marketing your products and services. I have found, in talking to business owners, that there is some confusion about blogs – what they are, why they exist, and whether or not blogging is beneficial.

What Is A Blog?

how to optimize your blog for google
A blog, short for “Web log” is a way to inform the world about what you have to offer. It’s usually written in an informal, easy to read format. Many people like to include a shot of humor into their blogs, while others are all about business or promoting special deals. In a nutshell, a blog is a way to get people to notice your company. If it’s fun and entertaining to read, or if it contains special information that the customer has not been able to find anywhere else, you’re likely to have made a new friend for your business.

This being said, you’ve got to know how to write and use your blogs so that Google notices them and picks them up when people are searching for the product or service you are trying to promote. You can write all day, but if you don’t optimize, you’re basically wasting your time.

Why Is Optimization Important?

Optimization gets you noticed. People who are searching for what you have to offer will click on the results that show up at the top of their search – so you want to place yourself or your business into a position to get those clicks. You want to be noticed!

If you don’t optimize, your blog won’t be helpful. Sure, you may have some customers who know about it follow and comment, but you won’t be using it as an effective marketing tool. You’ll never be able to attract new business with a blog that is not optimized.

Top Optimization Tips:

  • Be specific! Name your location and your service specifically.
  • Find out what keywords are most often associated with your business, and use them!
  • Don’t be afraid to get help. An experienced SEO team is worth its’ weight in gold.

Need Help In Creating a Blog For Your Business?

If you have no idea on how to create or add a blog to your business website, then contact us today on 01689 602 248 for a FREE consultation or email us for further information.

About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.