Search Engine Optimisation For Small Businesses
Less is more
Go to any well known search engine, search for search engine optimisation services and you will find a plethora of internet marketing companies who list what they will do to get your company’s website listed online. But do you really need to pay for all of these services? Or are some of them just listed to make the service seem better value for money? Is this a case of quantity over quality?
One of the services that they offer is “Submission to major search engines”. I don’t think this is necessary and I actually think it is better to simply submit a sitemap and let the search engines find you naturally. Ironically if you just submit an XML sitemap, websites seem to get listed more quickly. Try it yourself if you don’t believe me, register and host two domains submit the first one to major search engines and submit a sitemap, but just submit a sitemap for the second website. The second website appears to get listed more quickly.
So what does this mean for us? I personally agree that there is no need and, indeed, a negative effect in submitting websites to search engines so advise people against it. So next time you see “Search Engine Submission” on a SEO company’s website ask yourself “Do I really need to pay extra for this service” and “Do they really know what they’re doing”.
How to choose a Search Engine Optimisation company
Do your research before you choose a SEO company then you know what you’re getting is a great service. A good search engine optimiser should be able to justify everything they do to your website. Get to know the differences between Whitehat and Blackhat techniques. After all, you will be ultimately responsible as it is your website and a company that does not play by the rules could get your website banned.
Applying Pareto’s 80/20 rule could also be useful here. Try to visualise your website marketing project in terms of priority tasks. For example:Search engines give priority to keywords, descriptions, image alt tags and content. So make sure these are right first. Never optimise just for search engines, make sure your website content is relevant to your audience. Afterall, you don’t want a website that ranks highly but no-one sticks around for long on once they find it.
Search engines look for website backlinks. So submit to (relevant directories). Do not trust a search optimisation company that says it submits your website to all directories. You don’t want your Traditional Signwriting website listed on the Yorkshire Food Guide directory. Your website should be submitted to relevant directories only. Any company that submits to all to being lazy using batch processes to save time.
Monitor your results – any search marketing company that claims to get quick results, yesterday is being dishonest. It is impossible. Real SEO takes time, patience and constant tweaking. The search engines change regularly. Getting ranked on Google requires a constant effort and staying there is even more difficult. Your competitors have similar ideas to you and are doing all they can to beat you. So be persistent
So you’ve got your website but it isn’t doing very well in the search listing. Do a bit of research, gather some questions together for the search engine optimisation company and climb the search engine rankings.