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Email [email protected] Call Now! +44(0)1689 602 248

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Apps
A couple of months ago, Tanya Cordrey, the director of digital development for the Guardian, made a statement that raised some eyebrows. “It’s only a matter of time until social overtakes search for the Guardian,” she told attendees at the Guardian Changing Media Submit. The impetus for that comment was the Guardian’s Facebook app, which...
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Google and Brightroll today announced a new partnership that will see Brightroll pre-roll video advertising inventory being pulled into mobile apps through the AdMob SDK and the Brightroll AdMob Adapter. This makes Brightroll the first video advertising network to be integrated with the AdMob product. The announcement today means that Google AdMob users will have...
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Mobile search is a powerful channel for businesses to engage with customers that are searching for them or for their application. Last year, we introduced improvements to click-to-download ads, and for publishers, launched Custom Search Ads for Mobile Apps. Today we’d like to share several new features that will make it even easier for AdWords...
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Microsoft is looking to expand the amount of video advertising on its Xbox 360 console and its video entertainment partner apps including ESPN, CBS, Gamespot, Last.fm, Manga Entertainment and MUZU.TV who all joined the new Xbox LIVE Run of TV Apps program. The ads are aimed at engaging the social, game-playing and video-watching audience on...
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65% of revenue in Apple’s App Store comes via in app purchase (IAP). This system is a fantastic way to monetise your apps which provides a slick experience for both the user and the provider. However, it is not as straight forward as you might hope. There are one or two ambiguities to watch out for.  Based on...
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