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Email [email protected] Call Now! +44(0)1689 602 248

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Digital
Today, PulsePoint released new research in conjunction with The CMO Club and Digiday on what they are terming the Digital Divide. This report examines digital marketing capabilities, top challenges and priorities of brands, agencies and publishers. PulsePoint first decided to conduct a study to analyze the gap in perception between publishers, advertisers and agencies and...
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The social media revolution was an over-hyped lie. Digital marketing is forcing marketing communications to evolve, not re-invent itself. Mass media ideas that aren’t working anymore (like branding) are winding down as “what works” is becoming increasingly evident: direct response marketing. Like it or not, whether you’re a small business owner or a brand manager,...
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One question that we often get asked is ‘how can we develop world class digital capability.’ It often comes after companies have tried traditional methods that, when done in isolation, are doomed to failure.  A common tactic tried by many is to hire ‘digital gurus’ to come and magically fix their problems. They are then...
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Can BFF’s lead to more effective marketing? That’s the topic of discussion for the PRSA Digital Impact Conference opening keynote featuring Caryn Marooney, vice president of technology communications for Facebook. Before going to Facebook, Caryn explained that she ran an agency, however  she talks about having felt like a mechanical bunny always chasing something and not...
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Econsultancy recently launched the UK’s first university accredited Digital Certificates, which focus on strengthening digital marketing skills for those looking to begin or develop their careers in this industry.  Academic accreditation is provided by Manchester Metropolitan University (MMU) and courses currently available include analytics, SEO, and social commerce.  I’ve been speaking to Vivien Underwood, our Head of...
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