Today, PulsePoint released new research in conjunction with The CMO Club and Digiday on what they are terming the Digital Divide. This report examines digital marketing capabilities, top challenges and priorities of brands, agencies and publishers. PulsePoint first decided to conduct a study to analyze the gap in perception between publishers, advertisers and agencies and […]
Facebook Edgerank: what marketers need to know
It’s been nine months since I wrote the original Ultimate Guide to the Facebook Edgerank Algorithm. I was amazed to see the reaction to the piece. It clearly seemed to strike a chord as it went on to be the most popular guest post on Econsultancy in 2012. But a lot has changed since then […]
SPONSOR MESSAGE: Social Marketing for Search Marketers
Facebook, Twitter, LinkedIn, and YouTube best practices This white paper discusses: Three strategies for maximizing Twitter’s impact on SEO Tips for Facebook ads, events, groups and places Common principles between social and search marketing Download now Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, […]
Tablets: the opportunity for marketers
The tablet market was virtually non-existent two years ago, but all that changed with the launch of the iPad. Since then, Apple has sold more than 55m iPads, and with other manufacturers launching their own tablet PCs, this means that a significant proportion of users are accessing the internet via tablet devices. For marketers and […]
Could after-hours email restrictions hurt email marketers?
The rapid growth of mobile technology and its adoption throughout society has arguably been a boon to both employers and employees. When put in capable hands, a smart phone can be an incredible promoter of productivity. But that doesn’t mean that smart phones are perfect. There’s a reason, after all, that many corporate workers given […]
