It should come as no surprise that 97% of the top 250 internet retailers have a Facebook presence. However, did you realise that 61% of them have a Pinterest account? Or that just 67% are on Google+? Social analytics firm Campalyst has pulled together this infographic to reveal how the top internet retailers use social...Read More

In the world of B2B online marketing, content and media have been used in a variety of forms to educate and persuade customers across long buying cycles with great success. Over the past few years I’ve heard from many B2B marketers that prospects are leading themselves through much of the initial phases of awareness, interest...Read More

There is some talk over at NMA about the battle for control of social media. In one corner we have the PR agencies, and in the other there are ad agencies. Personally I can’t see any value in allowing either of these types of agencies to develop and manage your social media strategy. Or any...Read More

As new ways to advertise and market products in the social sphere continue to proliferate, it’s important to keep track of what is performing best for brands. According to a new study from psychological research firm Psychster, sharable items increase both engagement and purchase intent.  And while it may be hard for branded content to...Read More