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Open Mon - Fri 09:00-17:00
Email [email protected] Call Now! +44(0)1689 602 248

Tag

Platforms
There are more ways now to consume your favorite television shows, movies, and on demand content than ever before. People are turning to their smartphones, tablets, and Internet connected TV’s to watch what they want, when they want it. For broadcasters, agencies, and advertisers the question is how are users engaging with this media and...
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Last year was a transitional year for most of the industry and now the traction of these changes are likely to take hold on the cold hard surface of consumer engagement. Not to foreshadow any impending doom, but many of us are likely to see elemental change happen faster in this coming year than ever....
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Here’s a quick quiz. What’s the difference between a demand-side platform (DSP) and a real-time bidding (RTB) platform? Can media buyers get the same results from both? Which is more beneficial for publishers? What about yield optimization vs. data optimization? Dozens of startups claim to answer those questions, but there’s really no way for publishers...
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Developers have arguably never had it better. A big reason for that: there are virtually countless APIs that enable developers to build really cool applications on top of foundations that someone else invested in laying down. When it comes to APIs, however, a lot of attention is focused on popular services that have created platforms...
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We’ve seen a marked increase in the number of inquiries we’ve been getting from clients regarding the use and implementation of call measurement platforms. We have long believed that the “call” is a critical element of any local search model since so many SMBs place significant value of the phone call. Here in California, Valley...
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