This is the first part of a three part guest post by one of our GACP partners, Conversion Rate Experts. ————————————————– Many marketers start their Conversion Rate Optimization process by going straight into creating a list of things to test.  Conversion Rate Experts (one of our Website Optimizer Authorized Consultants), however, advise you to resist...Read More

At a recent customer in London our keynote speaker Eric Peterson spoke about the importance of ‘people, process and technology’ when it comes to web analytics and optimisation.  It’s a sentiment that I completely agree with, which might be surprising considering that I work in the technology sector! However, time and time again we hear...Read More