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technology
(PRWEB UK) 23 April 2012 As systems stand, only accurately matched search terms will cause an ad to appear in search engine results. However, as of mid-May, close deviations of phrase and exact match keywords will be matched. Search terms that may include misspellings, singular/plural forms and even abbreviations will soon be recognised by Google....
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At a recent customer in London our keynote speaker Eric Peterson spoke about the importance of ‘people, process and technology’ when it comes to web analytics and optimisation.  It’s a sentiment that I completely agree with, which might be surprising considering that I work in the technology sector! However, time and time again we hear...
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Once-dominant video rental chain Blockbuster is trying its hardest to prove that it can compete in the 21st century. It is closing down stores, and has been bulking up its on-demand offering. But it looks like it may be too little, too late. Last Thursday, the New York Stock Exchange announced that the company would...
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AOL’s CEO Tim Armstrong has been at the company for over a year now. As he readily admits, AOL has a long way to go before it will be able to stop depending on its slowly depleting dial-up revenues. But on stage at CMSummit in New York on Tuesday, Armstrong highlighted a key point of...
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Jeffrey Hayzlett is a social media evangelist. As Kodak’s chief marketing officer, he’s led the company into new territory, reaching out to consumers online and changing the company’s structure in response. He’s hired Kodak’s first Chief Blogger and created the position of Chief Listening Officer, a role he thinks will be required at every major...
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