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Web Design Tips : Website Features To Consider

How To Improve Your Business Website and Get More Customers, Clients or Patients
Top 9 Must-Have Web Design Features INFOGRAPHIC 1200x786

When was the last time you updated your website or did an audit of its features? A good website must evolve with the times. It is your responsibility to ensure that visitors to your website have a smooth and enjoyable experience that will encourage them to visit again – or to come to your physical location and make a purchase.

With that in mind, here are the 9 must-have features that you need on your website. Check out the website design tips infographic below to learn more…

Website Design Tips Infographic

Tips on creating a website for business

1. An easy-to-remember domain name.

Your domain name should be as close as possible to the name of your business.

2. An attractive and compelling logo

That includes your business name and is relevant to what you do.

3. A short tagline

That lets people know what your business does. The ideal tagline should have no more than ten words and give people a clear idea of who you are.

4. A strong image above the fold.

Nobody wants to click on a website and see a wall of text. What you have on your website should be a combination of text and graphics, and it’s very important to start off with a striking image (or images on a carousel) that will draw people in and engage them.

5. Customer testimonials or reviews

More than 80% of all internet users say that customer reviews and testimonials play a crucial role in their buying decisions. You should have at least one written (or video) review or testimonial on your home page with a link to a dedicated page where users can find additional reviews. You can learn more about online reputation and review management by clicking the link.

6. A call to action.

You may end up having more than one of these, but it’s a good idea to have your first one above the fold (meaning before a user has to scroll down) on your home page. It might be a link to download a lead magnet, call your business from a mobile device, or sign up for a free consultation. Whatever it is, it should be easy to see. Contrasting or complementary colours are a good choice to make it stand out.

7. Quality content

Any written content on your home page (or on any interior pages, for that matter) should be written for people first and then for search engines. Use keywords by all means, but remember that your most important visitors are customers, not search engine spiders.

8. Social sharing buttons on every blog post

The whole point of having a blog is to get people to visit your site. One way you can do that is to enable social sharing so that the people who read and enjoy your blog can share it right away.

9. A mobile responsive design

More people search online with mobile devices than with computers. That means your site must be mobile responsive if you want mobile users to visit it.

Of course there are other technical elements and design features that you may want to include, but these 9 will ensure that you get off to a good start and provide visitors to your site with what they need.

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products! We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing. Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.