When was the last time you updated your website or did an audit of its features? A good website must evolve with the times. It is your responsibility to ensure that visitors to your website have a smooth and enjoyable experience that will encourage them to visit again – or to come to your physical location and make a purchase.
With that in mind, here are the 9 must-have features that you need on your website. Check out the website design tips infographic below to learn more…
Your domain name should be as close as possible to the name of your business.
That includes your business name and is relevant to what you do.
That lets people know what your business does. The ideal tagline should have no more than ten words and give people a clear idea of who you are.
Nobody wants to click on a website and see a wall of text. What you have on your website should be a combination of text and graphics, and it’s very important to start off with a striking image (or images on a carousel) that will draw people in and engage them.
More than 80% of all internet users say that customer reviews and testimonials play a crucial role in their buying decisions. You should have at least one written (or video) review or testimonial on your home page with a link to a dedicated page where users can find additional reviews. You can learn more about online reputation and review management by clicking the link.
You may end up having more than one of these, but it’s a good idea to have your first one above the fold (meaning before a user has to scroll down) on your home page. It might be a link to download a lead magnet, call your business from a mobile device, or sign up for a free consultation. Whatever it is, it should be easy to see. Contrasting or complementary colours are a good choice to make it stand out.
Any written content on your home page (or on any interior pages, for that matter) should be written for people first and then for search engines. Use keywords by all means, but remember that your most important visitors are customers, not search engine spiders.
The whole point of having a blog is to get people to visit your site. One way you can do that is to enable social sharing so that the people who read and enjoy your blog can share it right away.
More people search online with mobile devices than with computers. That means your site must be mobile responsive if you want mobile users to visit it.
Of course there are other technical elements and design features that you may want to include, but these 9 will ensure that you get off to a good start and provide visitors to your site with what they need.